Today, the leading consumer and privacy groups from both the U.S. and EU sent this letter to top government officials. It called on the White House, FTC, and EU "to reject the current OBA self-regulatory regime as inadequate, and work with industry and consumer and privacy groups to ensure that significant revisions are made to protect consumer privacy." The letter was sent by the Transatlantic Consumer Dialogue--the key NGO that represents consumers on both sides of the Atlantic.
As anyone who has examined the icon-based system for privacy opt-outs knows, the system fails to protect consumers from contemporary digital data collection practices. The icon scheme has been rolled out by the online ad lobby in both the US and EU, as a way to quell the growing public demand for legal privacy protection.