Update on Do Not Track and WC3: Industry and WC3 Leaders Must Do More to Show they Care for Privacy

We agreed to keep talking---that's the real extent of the progress. We believe there is good will to collectively move forward.  But industry--and the WC3 leadership--must show they are meaningfully committed to help protect the privacy of individuals online.

The document released yesterday (attached) was meant to help "save face" for the WC3.  But it's only a brief reprieve.  The next few weeks will be critical determining whether the online marketing industry is really serious about the Do Not Track concept.  Otherwise, it will be soon apparent this more than two year effort is a failure, and was sabotaged by leading digital marketing companies who are not interested in respecting the privacy rights of the public.

PDF icon consensus_action_summary.pdf57.77 KB

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