By: Jeff Chester | Jul 7 2015
The digital data “arms race” that is propelling major companies around the world to expand their data collection, consumer profiling, and online targeting capabilities illustrates how information from and about us drives the commercial (and increasingly political) marketplaces.
By: Jeff Chester | Jun 12 2015
There is a growing and much needed debate on the role that algorithms and machine-driven decision making play in our lives.
By: Jeff Chester | May 6 2015
So-called “native advertising” ─where advertiser-produced or –directed content is designed to blend in with online editorial information ─ is quickly becoming a dominant way American consumers receive marketing. Marketers in the U.S. spent nearly $8 billion last year on native ads (up $3 billion from 2013), which is expected to rise to $21 billion by2018.1 Native ads are where the “format and the tone match that of a publisher’s original editorial content.2
By: Jeff Chester | Sep 5 2014
Live Nation Entertainment is "the world's leading live entertainment company." Like everyone else, it wants to use the data it gathers on its customers to target them online. Although the company, in this interview, says this will be done in a privacy way, they should be required to publicly demonstrate the case. This is something the FTC and other regulators should also review. Here's the excerpt from the
