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  • Opening up the “Black Box” of Digital Marketing and the Role of Programmatic Advertising

    By: Jeff Chester | Jun 12 2015

    There is a growing and much needed debate on the role that algorithms and machine-driven decision making play in our lives.

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  • Protecting Consumers from Data-driven and Cross-device “Native” Advertising

    By: Jeff Chester | May 6 2015

    So-called “native advertising” ─where advertiser-produced or –directed content is designed to blend in with online editorial information ─ is quickly becoming a dominant way American consumers receive marketing. Marketers in the U.S. spent nearly $8 billion last year on native ads (up $3 billion from 2013), which is expected to rise to $21 billion by2018.1 Native ads are where the “format and the tone match that of a publisher’s original editorial content.2

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  • Big Data Tracking & Targeting Coming to Live Nation Rock Concerts/" we can create unique, specific targets"

    By: Jeff Chester | Sep 5 2014

    Live Nation Entertainment is "the world's leading live entertainment company."  Like everyone else, it wants to use the data it gathers on its customers to target them online.  Although the company, in this interview, says this will be done in a privacy way, they should be required to publicly demonstrate the case.  This is something the FTC and other regulators should also review.  Here's the excerpt from the

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What Is The CDD


The Center for Digital Democracy (CDD) is recognized as one of the leading digital rights, consumer protection, and privacy organizations in the United States. For nearly two decades, CDD has been at the forefront of research, public education, and advocacy on behalf of citizens, consumers, communities, and youth.

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