Contextual Advertising—Now Driven by AI and Machine Learning—Requires Regulatory Review for Privacy and Marketing Fairness

What’s known as contextual advertising is receiving a big boost from marketers and some policymakers, who claim that it provides a more privacy-friendly alternative to the dominant global surveillance-based “behavioral” marketing model. Google’s plans to eliminate cookies and other third-party trackers used for much of online ad delivery are also spurring greater interest in contextual marketing, which is being touted especially as safe for children.

EMBARGOED UNTIL DECEMBER 5, 2019 AT 12:01 AM

Contact:

Jeffrey Chester, CDD, jeff@democraticmedia.org, (202) 494-7100

Josh Golin, CCFC, josh@commercialfreechildhood.org; 617-896-9369

Leading child advocacy, health, and privacy groups call on FTC to Investigate Children’s Digital Media Marketplace Before Proposing any Changes to Privacy Protections for Children

I played a key role helping get the Children’s Online Privacy Protection Act (COPPA) passed by Congress in 1998 (when I was executive director of the Center for Media Education). Since then, I have tried to ensure that the country’s only federal law addressing commercial privacy online was taken seriously.

Letter sent on June 3 2019 to Chairman Simons and FTC Commissioners in response to a call made by the Campaign for Commercial-Free Childhood and CDD, represented by our attorneys from the Institute for Public Representation (IPR), Georgetown University Law Center with the commission.

Computational politics—the application of digital targeted-marketing technologies to election campaigns in the US and elsewhere—are now raising the same concerns for democratic discourse and governance that they have long raised for consumer privacy and welfare in the commercial marketplace. This paper examines the digital strategies and technologies of today’s political operations, explaining how they were employed during the most recent US election cycle, and exploring the implications of their continued use in the civic context.

---

WASHINGTON, DC – October 18, 2017—A number of brands of “smartwatches” intended to help parents monitor and protect young children have major security and privacy flaws which could endanger the children wearing them. A coalition of leading U.S. child advocacy, consumer, and privacy groups sent a letter to the Federal Trade Commission (FTC) today, asking the agency to investigate the threat these watches pose to children.

“Marketers. Ready, aim, engage! It is easier than ever to hit the right marketing targets,” explains Equifax about its far-reaching data capabilities that capture, analyze, and sell our information. Equifax’s admission last week about its loss of personal information on 143 million Americans—including Social Security and drivers license numbers—is also a wake-up call about the dramatic loss of our privacy in the digital era.

President Trump has killed the first real protections for commercial privacy that Americans have online. Phone and cable giants, allied with the GOP Congressional majority, have just voted to overturn the historic consumer-data safeguards adopted last year by the Federal Communications Commission (FCC). AT&T, Comcast, Verizon—the country’s dominant providers of high speed broadband—along with industry and Congressional GOP allies, intensely opposed the new FCC rule. Why?