The Digital Advertising Alliance (DAA) political wheeling and dealing should come under greater policymaker and press scrutiny, especially from EU privacy officials.  Online data collection companies are terrified that policymakers will enact reasonable safeguards that ensure consumers and citizens get to decide how their data can be collected and used--not the digital data grabbers at Google, Facebook, and many others.  These digital marketers would prefer that private deals be struck that will allow the data profiling status quo, including on issues related to our finances, health, ethnic