Google's Zero Moment of Privacy [ZMOP]

The key to understanding Google's privacy and data practices is to look at its online marketing initiatives.  Users can't be assured their privacy will be protected in a system designed to peel-off so much of their information to be used for profile-based targeting.  One Google effort that requires greater scrutiny is its "Zero Moment of Truth" effort, e-book, website, video and all.  It's about using search and all the Google tools to influence a consumer precisely at the point a decisi