As we increasingly rely on the Internet and digital technology to help us make better choices about our health, consumers face new challenges. The online medical marketplace is evolving with few safeguards, raising questions about how best to protect our privacy, receive reliable information, and aren’t subjected to unfair marketing practices. CDD is working to ensure the digital health field is accountable; privacy is respected, and that safeguards are in place for online health marketing.

 
  • Drug Marketing Moves to Digital: How Pharmaceutical Companies Pitch Consumers Online

    By: Jeff Chester | Apr 21 2005

    For the past 25 years, pharmaceutical companies have been permitted to market their products directly to consumers. More recently, in the years following the Food and Drug Administration’s relaxation of direct-to-consumer (DTC) advertising guidelines in 1997, spending on such promotion grew more than six-fold, reaching $5 billion by 2008.

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