By: Jeff Chester | Apr 27 2005
Contact: Jeff Chester, CDD, email@example.com
Digital and Social Media Marketing Promotion of Beer and Liquor Threatens Youth, new report warns
Consumer and health groups call on FTC and state attorneys general for action; will announce recommendations at May 18 news conference
By: Jeff Chester | Apr 21 2005
For the past 25 years, pharmaceutical companies have been permitted to market their products directly to consumers. More recently, in the years following the Food and Drug Administration’s relaxation of direct-to-consumer (DTC) advertising guidelines in 1997, spending on such promotion grew more than six-fold, reaching $5 billion by 2008.