By: Jeff Chester | Jan 17 2017
This report describes and provides examples of the types of digital marketing research utilized by the food and beverage industry and the potential effects it has on the health of children and adolescents. Researchers found that food and beverage industry, together with the companies they contract, are conducting three major types of research: 1) testing and deploying new marketing platforms, 2) creating new research methods to probe consumers’ responses to marketing, and 3) developing new means to assess the impact of new digital research on marketers’ profits.
By: Jeff Chester | Jan 21 2014
A personal essay in the New York Review of Books by Dr. Arnold Relman on his recent serious accident reminds us that not only does fate play an important role in our lives, but the limits of our health care system. I urge you to read it. But in addition to the horrific experience he (and his family) had to undergo (and he's a lucky one). Dr.
By: Jeff Chester | Mar 19 2013
This letter was sent today to new FTC Chairwoman Edith Ramirez by three-dozen NGOs--including the national leaders in the consumer and privacy fields.
By: Jeff Chester | Oct 5 2011
November 23, 2010 - Washington, DC: In a complaint filed today with the Federal Trade Commission, the Center for Digital Democracy, U.S. PIRG, Consumer Watchdog, and the World Privacy Forum called on the commission to investigate unfair and deceptive advertising practices that consumers face as they seek health information and services online.
By: Jeff Chester | Jun 27 2011
Washington, DC: The Center for Digital Democracy, in comments filed today with the Food and Drug Administration (FDA), urged the agency to significantly revise its proposed studies on the “Examination of Online Direct-to-Consumer Prescription Drug Promotion.” Citing the wide variety of techniques that pharmaceutical and health marketers use to target consumers online, CDD called for a more informed analysis that reflects how U.S. health consumers are actually marketed to on social networks, mobile phones, and via the Web.
By: Jeff Chester | Apr 11 2011
An analysis of the contemporary digital marketing landscape, focusing on the promotion of food & beverage products to youth. Written by Kathryn Montgomery, Ph.D., Sonya Grier, Ph.D, Lori Dorfman, Dr.PH, and Jeff Chester, MSW.
By: Jeff Chester | May 6 2005
CDD, U.S. PIRG, Consumer Watchdog, and World Privacy Forum call on the Federal Trade Commission to investigate interactive marketing of pharmaceutical and health products and services to consumers and health professionals.
Action is required to protect consumers, including their privacy, in the online health and medical marketplace. The FTC has a role to play to help the Food and Drug Administration address new threats.
Read the press release below for details…
By: Jeff Chester | Apr 27 2005
Contact: Jeff Chester, CDD, 202-494-7100
Digital and Social Media Marketing Promotion of Beer and Liquor Threatens Youth, new report warns
Consumer and health groups call on FTC and state attorneys general for action; will announce recommendations at May 18 news conference
By: Jeff Chester | Apr 21 2005
For the past 25 years, pharmaceutical companies have been permitted to market their products directly to consumers. More recently, in the years following the Food and Drug Administration’s relaxation of direct-to-consumer (DTC) advertising guidelines in 1997, spending on such promotion grew more than six-fold, reaching $5 billion by 2008.