As we increasingly rely on the Internet and digital technology to help us make better choices about our health, consumers face new challenges. The online medical marketplace is evolving with few safeguards, raising questions about how best to protect our privacy, receive reliable information, and aren’t subjected to unfair marketing practices. CDD is working to ensure the digital health field is accountable; privacy is respected, and that safeguards are in place for online health marketing.

  • CDD Asks FDA to Revise Its Proposed Research on the Digital Marketing of Drugs and Health Products

    By: Jeff Chester | Jun 27 2011

    Washington, DC: The Center for Digital Democracy, in comments filed today with the Food and Drug Administration (FDA), urged the agency to significantly revise its proposed studies on the “Examination of Online Direct-to-Consumer Prescription Drug Promotion.” Citing the wide variety of techniques that pharmaceutical and health marketers use to target consumers online, CDD called for a more informed analysis that reflects how U.S. health consumers are actually marketed to on social networks, mobile phones, and via the Web.

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  • Food Marketing in the Digital Age: A Conceptual Framework and Research Agenda

    By: Jeff Chester | Apr 11 2011

    An analysis of the contemporary digital marketing landscape, focusing on the promotion of food & beverage products to youth.  Written by Kathryn Montgomery, Ph.D., Sonya Grier, Ph.D, Lori Dorfman, Dr.PH, and Jeff Chester, MSW. 

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  • Press Release For The FTC Complaint on Digital Pharma/Health Marketing

    By: Jeff Chester | May 6 2005

    CDD, U.S. PIRG, Consumer Watchdog, and World Privacy Forum call on the Federal Trade Commission to investigate interactive marketing of pharmaceutical and health products and services to consumers and health professionals.  

    Action is required to protect consumers, including their privacy, in the online health and medical marketplace. The FTC has a role to play to help the Food and Drug Administration address new threats.

    Read the press release below for details…

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  • Alcohol Marketing in the Digital Era: A Report

    By: Jeff Chester | Apr 27 2005

    Contact: Jeff Chester, CDD, 202-494-7100

    Digital and Social Media Marketing Promotion of Beer and Liquor Threatens Youth, new report warns

    Consumer and health groups call on FTC and state attorneys general for action; will announce recommendations at May 18 news conference

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  • Drug Marketing Moves to Digital: How Pharmaceutical Companies Pitch Consumers Online

    By: Jeff Chester | Apr 21 2005

    For the past 25 years, pharmaceutical companies have been permitted to market their products directly to consumers. More recently, in the years following the Food and Drug Administration’s relaxation of direct-to-consumer (DTC) advertising guidelines in 1997, spending on such promotion grew more than six-fold, reaching $5 billion by 2008.

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