By: Jeff Chester | Apr 11 2011
An analysis of the contemporary digital marketing landscape, focusing on the promotion of food & beverage products to youth. Written by Kathryn Montgomery, Ph.D., Sonya Grier, Ph.D, Lori Dorfman, Dr.PH, and Jeff Chester, MSW.
By: Jeff Chester | May 6 2005
CDD, U.S. PIRG, Consumer Watchdog, and World Privacy Forum call on the Federal Trade Commission to investigate interactive marketing of pharmaceutical and health products and services to consumers and health professionals.
Action is required to protect consumers, including their privacy, in the online health and medical marketplace. The FTC has a role to play to help the Food and Drug Administration address new threats.
Read the press release below for details…
By: Jeff Chester | Apr 27 2005
Contact: Jeff Chester, CDD, firstname.lastname@example.org
Digital and Social Media Marketing Promotion of Beer and Liquor Threatens Youth, new report warns
Consumer and health groups call on FTC and state attorneys general for action; will announce recommendations at May 18 news conference
By: Jeff Chester | Apr 21 2005
For the past 25 years, pharmaceutical companies have been permitted to market their products directly to consumers. More recently, in the years following the Food and Drug Administration’s relaxation of direct-to-consumer (DTC) advertising guidelines in 1997, spending on such promotion grew more than six-fold, reaching $5 billion by 2008.