Google's DoubleClick team October 2017 Opt-Ed piece: 

I believe that the future of TV is one that’s smarter — that brings together the TV content you love with the seamless experience of digital — on every screen or surface. Building towards that future, at our Partner Leadership Summit in Chicago early this month, we announced several new products and features to DoubleClick for Publishers, made for our TV.

WASHINGTON, DC – October 18, 2017—A number of brands of “smartwatches” intended to help parents monitor and protect young children have major security and privacy flaws which could endanger the children wearing them. A coalition of leading U.S. child advocacy, consumer, and privacy groups sent a letter to the Federal Trade Commission (FTC) today, asking the agency to investigate the threat these watches pose to children.

Leading radio streaming service Pandora partners with Oracle Data Cloud on two important measurement initiatives: a custom offline sales meta-test of consumer packaged goods (CPG) campaigns and automotive Buy Through Rate (BTR) measurement.

Learn more the Audience Center 360, a Google analytic solutions data management platform that helps brands make strong decisions based on a complete understanding of their audience insights, and create relevant and engaging experiences across the entire customer journey.

Seven independent ad tech companies debuted a programmatic consortium on Thursday that pools their supply- and demand-side cookie IDs into one shared identity asset. 

The consortium is helmed by AppNexus, MediaMath and LiveRamp, which provides the data matching. Other launch partners include Index Exchange, Rocket Fuel, LiveIntent and OpenX.

And it’s a shot across the bow of Facebook and Google, which suck in a majority of digital ad dollars.

Integrated into their end-to-end platform, Smartplay provides a real-time, one-to-one connection to viewer’s device, enabling them to optimize monetization opportunities.

Equifax Inc., a global information solutions provider, today unveiled its next-generation Data-driven Marketing capabilities, designed to help brands conquer the challenges preventing them from realizing their data-driven marketing goals. 

What connects cable, online and on demand viewers? NCC Digital Video. 

NCC’s approach to advertising reaches premium voter audiences across all screens. 

Only NCC has the unrivaled ability to target authenticated subscribers in a variety of ways across premium cable content and websites. And with our targeting technology, NCC can continue to target this subscriber as well as additional specific audiences throughout the web.