Targeted TV ad company Simulmedia is partnering with Oracle Data Cloud, a data service company, to target advertisements to consumers based on their in-store purchases.

Released on September 22, 2017 at a political microtargeting conference held in Amsterdam, in response to the recent announcement by Facebook and Mark Zuckerberg on changes to how they conduct political ad campaigns.                                                                                                                                                                                                                                                                                                                      

Dear Mark,

Digital marketing companies, especially Facebook and Google, allied with super-size broadband ISPs (AT&T, Comcast, etc.), defeated a bill that would have given Californian

“Marketers. Ready, aim, engage! It is easier than ever to hit the right marketing targets,” explains Equifax about its far-reaching data capabilities that capture, analyze, and sell our information. Equifax’s admission last week about its loss of personal information on 143 million Americans—including Social Security and drivers license numbers—is also a wake-up call about the dramatic loss of our privacy in the digital era.

Deep Root Analytics, a leading media & audience analytics company that creates data platforms for audience targeting and ad monitoring, announced today that it has expanded the number of audiences available with D2 Media Sales to enable political, corporate & advocacy advertisers to target Dish and DIRECTV households using proprietary audience segments.

Chart: Here’s How 5 Tech Giants Make Their Billions

The following can be attributed to Katharina Kopp, Policy Director, Center for Digital Democracy. 

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Today’s House vote to overturn the first major Internet privacy protection for Americans, may be a win for ISP monopolies, but it’s a tragic loss for our democracy. 

This report provides a snapshot of five categories of marketing tactics used by fast food, snack food, and soft drink companies to target children and adolescents. These categories include: 1) creating immersive environments; 2) infiltrating social networks; 3) location-based and mobile marketing; 4) collecting personal data; and 5) studying and triggering the subconscious. Descriptions of these categories along with examples from the food and beverage industry are provided.