By: Jeff Chester | Feb 7 2020
Google’s (i.e., Alphabet, Inc.) proposed acquisition of Fitbit, a leading health wearable device company, is just one more piece illustrating how the company is actively engaged in shaping the future of public health.
Jan 14 2020
Popular Dating, Health Apps Violate Privacy
Leading Consumer and Privacy Groups Urge Congress, the FTC, State AGs in California, Texas, Oregon to Investigate
For Immediate Release:
Jan. 14, 2020
Nov 13 2019
May 17 2019
In response to a call for submissions by the UN Committee on the Right of the Child on the topic of children’s rights in relation to the digital environment, CDD joins academics and advocates in submitting comments.
By: Katharina Kopp | Feb 20 2018
Around the world citizens and governments are putting efforts toward limiting the marketing of unhealthy foods to children in order to address the growing obesity epidemic worldwide.
By: Jeff Chester | Dec 15 2017
The phone and cable lobby will use its new power over the Internet to further erode the privacy rights of Americans. Comcast, AT&T, and Verizon will be entirely free to tap into the data flowing from our mobile devices, PCs, gaming and streaming platforms and set-top boxes. These ISP giants have already built up a formidable commercial data gathering and Big Data analytics infrastructure. Now they will expand their gathering of our personal information, inc.
By: Jeff Chester | Oct 23 2017
Google's DoubleClick team October 2017 Opt-Ed piece:
I believe that the future of TV is one that’s smarter — that brings together the TV content you love with the seamless experience of digital — on every screen or surface. Building towards that future, at our Partner Leadership Summit in Chicago early this month, we announced several new products and features to DoubleClick for Publishers, made for our TV.
By: Jeff Chester | Oct 19 2017
By: Jeff Chester | Oct 18 2017
WASHINGTON, DC – October 18, 2017—A number of brands of “smartwatches” intended to help parents monitor and protect young children have major security and privacy flaws which could endanger the children wearing them. A coalition of leading U.S. child advocacy, consumer, and privacy groups sent a letter to the Federal Trade Commission (FTC) today, asking the agency to investigate the threat these watches pose to children.
By: Jeff Chester | Oct 13 2017
Sanjay Nazerali, Chief Strategist of Carat, a global media market leader in digital media, writes about how YouTube influencers are rewriting the marketing rulebook.
Working in strategy at one of the world’s largest media agencies, I’ve witnessed countless pitches about influencer marketing and the growing power of creators.
With engaged audiences in the millions and passionate fans hungry for content, YouTube creators are already an established channel for brands looking to run ads.
By: Jeff Chester | Oct 11 2017
Leading radio streaming service Pandora partners with Oracle Data Cloud on two important measurement initiatives: a custom offline sales meta-test of consumer packaged goods (CPG) campaigns and automotive Buy Through Rate (BTR) measurement.
By: Jeff Chester | Oct 4 2017
Learn more about Krux’s data management platform solution ‘marrying human insight and machine learning’.
People are unique, from their different characteristics to preferences to behaviors. People engage with brands in infinitely different ways, and they certainly don't fit neatly into standard audience personas. More granular and dynamic audience segments can be discovered and defined through Salesforce DMP machine learning capabilities powered by Einstein.
Salesforce DMP Machine-Discovered Segments deliver:
By: Jeff Chester | Oct 2 2017
Learn more the Audience Center 360, a Google analytic solutions data management platform that helps brands make strong decisions based on a complete understanding of their audience insights, and create relevant and engaging experiences across the entire customer journey.
By: Jeff Chester | Sep 28 2017
Targeted TV ad company Simulmedia is partnering with Oracle Data Cloud, a data service company, to target advertisements to consumers based on their in-store purchases.
By: Jeff Chester | Sep 25 2017
Seven independent ad tech companies debuted a programmatic consortium on Thursday that pools their supply- and demand-side cookie IDs into one shared identity asset.
The consortium is helmed by AppNexus, MediaMath and LiveRamp, which provides the data matching. Other launch partners include Index Exchange, Rocket Fuel, LiveIntent and OpenX.
And it’s a shot across the bow of Facebook and Google, which suck in a majority of digital ad dollars.
By: Jeff Chester | Sep 23 2017
Released on September 22, 2017 at a political microtargeting conference held in Amsterdam, in response to the recent announcement by Facebook and Mark Zuckerberg on changes to how they conduct political ad campaigns.
By: Jeff Chester | Sep 18 2017
Integrated into their end-to-end platform, Smartplay provides a real-time, one-to-one connection to viewer’s device, enabling them to optimize monetization opportunities.
Digital marketing companies, especially Facebook and Google, allied with super-size broadband ISPs (AT&T, Comcast, etc.), defeated a bill that would have given Californian
By: Jeff Chester | Sep 13 2017
Equifax Inc., a global information solutions provider, today unveiled its next-generation Data-driven Marketing capabilities, designed to help brands conquer the challenges preventing them from realizing their data-driven marketing goals.
“Marketers. Ready, aim, engage! It is easier than ever to hit the right marketing targets,” explains Equifax about its far-reaching data capabilities that capture, analyze, and sell our information. Equifax’s admission last week about its loss of personal information on 143 million Americans—including Social Security and drivers license numbers—is also a wake-up call about the dramatic loss of our privacy in the digital era.