By: Jeff Chester | Sep 22 2021
There is a digital data “gold rush” fever sweeping the data and marketing industry, as the quest to find ways to use data to determine a person’s “identity” for online marketing becomes paramount. This is triggered, in part, by the moves made by Google and others to replace “cookies” and other online identifiers with new, allegedly pro-privacy data-profiling methods to get the same results. We’ve addressed this privacy charade in other posts.
By: Jeff Chester | Aug 10 2021
Online grocery shopping became a pandemic response necessity for those who could afford it, with revenues to exceed $100 billion in 2021. Leading supermarket chains such as Kroger, big box stores like Walmart, online specialist companies such as Instacart, and the ubiquitous Amazon, have all experienced greater demand from the public to have groceries ordered and then quickly delivered or available for pick up.
May 12 2021
The coronavirus pandemic triggered a dramatic increase in online use. Children and teens whose schools have closed relied on YouTube for educational videos, attending virtual classes on Zoom and Google Classroom, and flocking to TikTok, Snapchat, and Instagram for entertainment and social interaction. This constant immersion in digital culture has exposed them to a steady flow of marketing for fast foods, soft drinks, and other unhealthy products, much of it under the radar of parents and teachers.
Nov 15 2020
General Comment submission
Children’s rights in relation to the digital environment
Jul 16 2020
Contact: Jeff Chester
May 5 2020
FOR IMMEDIATE RELEASE Contacts: Susan Grant, CFA, 202-939-1003
May 5, 2020 Katharina Kopp, CDD, 202-836 4621
White House Must Act To protect privacy and ensure equity in responding to COVID-19 pandemic
Groups Tell Pence to Set Standards to Guide Government and Public-Private Partnership Data Practices and Technology Use
By: Jeff Chester | Feb 7 2020
Google’s (i.e., Alphabet, Inc.) proposed acquisition of Fitbit, a leading health wearable device company, is just one more piece illustrating how the company is actively engaged in shaping the future of public health.
Jan 14 2020
Popular Dating, Health Apps Violate Privacy
Leading Consumer and Privacy Groups Urge Congress, the FTC, State AGs in California, Texas, Oregon to Investigate
For Immediate Release:
Jan. 14, 2020
Nov 13 2019
May 17 2019
In response to a call for submissions by the UN Committee on the Right of the Child on the topic of children’s rights in relation to the digital environment, CDD joins academics and advocates in submitting comments.
By: Katharina Kopp | Feb 20 2018
By: Jeff Chester | Dec 15 2017
By: Jeff Chester | Oct 23 2017
Google's DoubleClick team October 2017 Opt-Ed piece:
I believe that the future of TV is one that’s smarter — that brings together the TV content you love with the seamless experience of digital — on every screen or surface. Building towards that future, at our Partner Leadership Summit in Chicago early this month, we announced several new products and features to DoubleClick for Publishers, made for our TV.
By: Jeff Chester | Oct 19 2017
By: Jeff Chester | Oct 18 2017
WASHINGTON, DC – October 18, 2017—A number of brands of “smartwatches” intended to help parents monitor and protect young children have major security and privacy flaws which could endanger the children wearing them. A coalition of leading U.S. child advocacy, consumer, and privacy groups sent a letter to the Federal Trade Commission (FTC) today, asking the agency to investigate the threat these watches pose to children.
By: Jeff Chester | Oct 13 2017
Sanjay Nazerali, Chief Strategist of Carat, a global media market leader in digital media, writes about how YouTube influencers are rewriting the marketing rulebook.
Working in strategy at one of the world’s largest media agencies, I’ve witnessed countless pitches about influencer marketing and the growing power of creators.
With engaged audiences in the millions and passionate fans hungry for content, YouTube creators are already an established channel for brands looking to run ads.
By: Jeff Chester | Oct 11 2017
Leading radio streaming service Pandora partners with Oracle Data Cloud on two important measurement initiatives: a custom offline sales meta-test of consumer packaged goods (CPG) campaigns and automotive Buy Through Rate (BTR) measurement.
By: Jeff Chester | Oct 4 2017
Learn more about Krux’s data management platform solution ‘marrying human insight and machine learning’.
People are unique, from their different characteristics to preferences to behaviors. People engage with brands in infinitely different ways, and they certainly don't fit neatly into standard audience personas. More granular and dynamic audience segments can be discovered and defined through Salesforce DMP machine learning capabilities powered by Einstein.
Salesforce DMP Machine-Discovered Segments deliver:
By: Jeff Chester | Oct 2 2017
Learn more the Audience Center 360, a Google analytic solutions data management platform that helps brands make strong decisions based on a complete understanding of their audience insights, and create relevant and engaging experiences across the entire customer journey.