AppNexus has launched a new programme which it claims allows advertisers to say “goodbye to the black box” and use their data more effectively.

The ad tech company has today announced the launch of AppNexus Programmable Bidder (APB), enabling buyers to “bring their own algorithms” and plug them directly into the firm’s infrastructure.

Available to only a handful of clients, the product will eventually be opened up to all clients with their own data sets. Advertisers will set the parameters for the campaign, while AppNexus will manage bidding, reporting and engineering.

Nielsen today announced that it has completed its acquisition of Innerscope Research and has renamed its combined offering as Nielsen Consumer Neuroscience. The combined entity is thought to be the largest consumer neuroscience organization in the world.

Beijing – May 28, 2015 – Nielsen (NYSE: NLSN) today announced the launch of Digital Ad Ratings in China in collaboration with Tencent, further expanding the solution’s global footprint. Currently available in eight other markets (Australia, Brazil, Canada, France, Germany, Italy, U.K. and U.S.), Digital Ad Ratings has become the industry standard for digital campaign measurement globally.

The Center for Digital Democracy (CDD), in its ongoing efforts to monitor the Federal Trade Commission’s enforcement of the Children’s Online Privacy Protection Act (COPPA), has filed a motion in the U.S. District Court of the District of Columbia challenging the FTC’s refusal to release important COPPA documentation. The case involves seven “safe harbor” programs, such as KidSAFE and TRUSTe, approved by the FTC to handle website compliance with COPPA regulations.

This report summarizes how companies that specialize in recruiting students to enroll at for-profit colleges use online lead generation (or “lead gen”) and other targeting tools. Websites that look like news sites or even colleges themselves are actually (often deceptively) collecting information about you to sell your profile (a “lead”) to the highest-bidding for-profit school. Many lead generators specialize in targeting veterans, because the schools will pay a higher fee to obtain access not only to federal student loan funds but also to federal veterans’ benefits, as we explain below.

This report summarizes how the online lead generation (or “lead gen”) business works. Companies that look as if they are offering you a loan are actually (often deceptively) collecting information about you to sell your profile (a “lead”) to the highest-bidding loan company (and often to fraudulent firms, too). At the end of the report, we offer consumer tips on what you can do to protect yourself.

CDD's executive director Jeff Chester called on regulators representing dozens of nations to address the role that today's data collection complex plays in consumer transactions and services.  Speaking at the 2015 annual meeting of the International Consumer Protection and Enforcement Network (ICPEN), Chester said that in order to protect consumes today's regulatory agencies--such as the FTC--must understand how data issues are integrally a part of consumer services, including in the financial, health, and retail marketplace.  A modified version of the presentation is attached, minus the vi

What is "Path to Purchase" and why is it important to understand it in today's world of digital media?  

See CDD's latest educational infographic on the topic to learn more about how this affects you.  

May 2015

Online Lead Generation: What You Need to Know to Protect Yourself from Companies in the Business of Secretly Selling You to Predatory Payday and Other Short-term Loan Companies

Private For-Profit Colleges and Online Lead Generation