NEW YORK: Netflix, the online video platform, believes that programmatic advertising can provide numerous benefits for its brand – not least the ability to deliver personalised marketing messages at scale.

Kathy O'Dowd, Netflix's global director/programmatic marketplace and channel development, discussed this topic at MediaPost's OMMA Programmatic Display conference.

Programmatic media-buying technologies are taking over the internet at a rapid pace, so much so that traditional offline media is the new frontier for the tech. Programmatic, digital out-of-home (DOOH) has been pioneered in APAC, and is now being exported around the globe. ExchangeWire charts is progress.

What is Adobe Audience Manager? 

• Understand your audiences: Get a complete view of your audience by combining all of your data sources in one place.
• Create new segments: Continually discover and organize new, valuable segments for smarter targeting and personalization.
• Advertise effectively: Make your ad campaigns more productive by targeting specific segments on any

LITTLE ROCK, Ark.--(BUSINESS WIRE)--Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that its Digital Impact division, now Acxiom Impact™, has won 11 “Best of Industry” 2015 

Mondelez International has struck a new deal with Facebook that the Oreo maker says will help it crack the code for selling more cookies online.

The pact renews a one-year global strategic partnership announced in March of 2014 that covered 52 countries and gave the snacks and candy marketer access to Facebook's beta testing programs. The new arrangement also covers 52 countries and will "focus on creating and delivering creative video content and driving impulse snack purchasing online," according to a statement issued on Tuesday.

Delving deeper into ecommerce, Twitter is testing some new ways to help users discover products within its network.

Category: Media Idea

Client: America’s Navy

Agency: Lowe Campbell Ewald

Title: Project Architeuthis: Engaging America's Cyber Warriors

EMBARGOED FOR USE AFTER THE REPORT IS LAID IN PARLIAMENT BY THE PRIME MINISTER ON THURSDAY

11 JUNE 2015

Today the Prime Minister published the Report of the Investigatory Powers Review, entitled ‘A Question of Trust’.  It was submitted to him by David Anderson Q.C. Independent Reviewer of Terrorism Legislation.

Quote

David Anderson said:

AppNexus has launched a new programme which it claims allows advertisers to say “goodbye to the black box” and use their data more effectively.

The ad tech company has today announced the launch of AppNexus Programmable Bidder (APB), enabling buyers to “bring their own algorithms” and plug them directly into the firm’s infrastructure.

Available to only a handful of clients, the product will eventually be opened up to all clients with their own data sets. Advertisers will set the parameters for the campaign, while AppNexus will manage bidding, reporting and engineering.