By: Jeff Chester | Oct 13 2017
Sanjay Nazerali, Chief Strategist of Carat, a global media market leader in digital media, writes about how YouTube influencers are rewriting the marketing rulebook.
Working in strategy at one of the world’s largest media agencies, I’ve witnessed countless pitches about influencer marketing and the growing power of creators.
With engaged audiences in the millions and passionate fans hungry for content, YouTube creators are already an established channel for brands looking to run ads.
By: Jeff Chester | Oct 11 2017
Leading radio streaming service Pandora partners with Oracle Data Cloud on two important measurement initiatives: a custom offline sales meta-test of consumer packaged goods (CPG) campaigns and automotive Buy Through Rate (BTR) measurement.
By: Jeff Chester | Oct 4 2017
Learn more about Krux’s data management platform solution ‘marrying human insight and machine learning’.
People are unique, from their different characteristics to preferences to behaviors. People engage with brands in infinitely different ways, and they certainly don't fit neatly into standard audience personas. More granular and dynamic audience segments can be discovered and defined through Salesforce DMP machine learning capabilities powered by Einstein.
Salesforce DMP Machine-Discovered Segments deliver:
By: Jeff Chester | Oct 2 2017
Learn more the Audience Center 360, a Google analytic solutions data management platform that helps brands make strong decisions based on a complete understanding of their audience insights, and create relevant and engaging experiences across the entire customer journey.
By: Jeff Chester | Sep 25 2017
Seven independent ad tech companies debuted a programmatic consortium on Thursday that pools their supply- and demand-side cookie IDs into one shared identity asset.
The consortium is helmed by AppNexus, MediaMath and LiveRamp, which provides the data matching. Other launch partners include Index Exchange, Rocket Fuel, LiveIntent and OpenX.
And it’s a shot across the bow of Facebook and Google, which suck in a majority of digital ad dollars.
By: Jeff Chester | Sep 23 2017
Released on September 22, 2017 at a political microtargeting conference held in Amsterdam, in response to the recent announcement by Facebook and Mark Zuckerberg on changes to how they conduct political ad campaigns.
By: Jeff Chester | Sep 18 2017
Integrated into their end-to-end platform, Smartplay provides a real-time, one-to-one connection to viewer’s device, enabling them to optimize monetization opportunities.
Digital marketing companies, especially Facebook and Google, allied with super-size broadband ISPs (AT&T, Comcast, etc.), defeated a bill that would have given Californian
By: Jeff Chester | Sep 13 2017
Key control of multiple devices, including TV. ISPs have positioned themselves to expand their consumer data collection across all the devices/platforms they operate. This includes broadband connections (including streaming media), mobile devices, PCs, and also TV. Unlike Google and Facebook, the cable and telephone ISPs largely control the TV set. Comcast has enabled its NBC division to use its set-top box data for targeting, for example.
Equifax Inc., a global information solutions provider, today unveiled its next-generation Data-driven Marketing capabilities, designed to help brands conquer the challenges preventing them from realizing their data-driven marketing goals.
“Marketers. Ready, aim, engage! It is easier than ever to hit the right marketing targets,” explains Equifax about its far-reaching data capabilities that capture, analyze, and sell our information. Equifax’s admission last week about its loss of personal information on 143 million Americans—including Social Security and drivers license numbers—is also a wake-up call about the dramatic loss of our privacy in the digital era.
By: Jeff Chester | Sep 5 2017
What connects cable, online and on demand viewers? NCC Digital Video.
NCC’s approach to advertising reaches premium voter audiences across all screens.
Only NCC has the unrivaled ability to target authenticated subscribers in a variety of ways across premium cable content and websites. And with our targeting technology, NCC can continue to target this subscriber as well as additional specific audiences throughout the web.
By: Jeff Chester | Sep 1 2017
Deep Root Analytics, a leading media & audience analytics company that creates data platforms for audience targeting and ad monitoring, announced today that it has expanded the number of audiences available with D2 Media Sales to enable political, corporate & advocacy advertisers to target Dish and DIRECTV households using proprietary audience segments.
By: Jeff Chester | Aug 30 2017
Political data firms on both sides of the aisle have bolstered their addressable TV capabilities. Today, Democratic data firm TargetSmart and Republican data outfit Data Trust each announced new partnerships with TV data providers. The outcome should be even more TV spots, especially from congressional campaigns, targeted to households of key voter segments than ever before.
By: Kathryn Montgomery, Jeff Chester, Katharina Kopp | Aug 29 2017
By: Jeff Chester | Aug 28 2017
FourthWall Media and Data Trust announced a partnership that will create a unique feed utilizing Data Trust’s comprehensive data warehouse. Data Trust will connect FourthWall’s census-level television viewership data to its GOP dataset of over 190 million American voters from all 50 states. The integrated solution will help allied analytics companies build media and television-centric targeting solutions for their customers.
By: Jeff Chester | Aug 4 2017
WASHINGTON, D.C. – Advocates called today on the Federal Communications Commission (FCC) to reject an effort by major media companies to eliminate or weaken important rules for children’s television. The National Association of Broadcasters, Internet and Television Association (NCTA), CBS, Disney, Fox, Univision, and others have asked the FCC to significantly reduce advertising limits on children’s programming.
By: Jeff Chester | Jul 11 2017
By: Jeff Chester | Jul 6 2017
By: Staff | Jun 13 2017
Public Knowledge joined by the Consumer Federation of America, the Center For Digital Democracy, Consumer Action, Consumer Federation of California, and the Privacy Rights Clearinghouse writes a letter urging the Federal Trade Commission Acting Chairman, Maureen Ohlhausen, to protect consumer privacy. The letter is asking the FTC Chairwoman to publicly and expeditiously resolve a pending complaint concerning cable TV and satellite TV privacy.
June 12, 2017