Children and teenagers experience widespread commercial surveillance practices to collect data used to target them with marketing. Targeted and personalized advertising remains the dominant business model for digital media, with the marketing and advertising industry identifying children and teens as a prime target. Minors are relentlessly pursued while, simultaneously, they are spending more time online than ever before. Children’s lives are filled with surveillance, involving the collection of vast amounts of personal data of online users.

Under intensifying pressure from Congress and the public, top social media platforms popular with young people – Instagram, Snapchat, TikTok, Twitch, and YouTube – have launched dozens of new safety features for children and teens in the last year, according to a report from the Center for Digital Democracy (CDD). Researchers at CDD conducted an analysis of tech industry strategies to head off regulation in the wake of the 2021 Facebook whistleblower revelations and the rising tide of public criticism, Congressional hearings, and pressures from abroad.

Alcohol Marketers are now big data companies.  They are also commercial surveillance marketing enterprises, which is how data driven digital marketing is increasingly described by regulators and critics.  Like many other global industries, alcohol marketing uses an ever expanding set of diverse and sophisticated online and offline techniques designed to identify and deeply influence its target audiences.  Alcoholic beverage companies have broadly adopted the business model and tactics perfected by Google, Meta/Facebook, and Amazon.

Microsoft is rapidly expanding its surveillance advertising complex—first acquiring AT&T’s powerful Xandr targeting system last December, and adding a few weeks later the online gaming and eSports giant Activision Blizzard.

Microsoft’s proposed purchase of Activision-Blizzard raises serious red flags, Public Citizen, the Center for Digital Democracy, the Repair Association, the Communications Workers of America, and 11 additional groups said today in a letter to the Federal Trade Commission (FTC).

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There is a digital data “gold rush” fever sweeping the data and marketing industry, as the quest to find ways to use data to determine a person’s “identity” for online marketing becomes paramount. This is triggered, in part, by the moves made by Google and others to replace “cookies” and other online identifiers with new, allegedly pro-privacy data-profiling methods to get the same results. We’ve addressed this privacy charade in other posts.

CDD joins 23 other public interest, consumer advocacy, and civil rights groups in a letter urging the Federal Trade Commission to protect civil rights and privacy in the digital economy by initiating a new rulemaking, creating an Office of Civil Rights, and committing more resources to enforce against unfair and deceptive practices.