Washington, DC 1-18-2022

For decades, the U.S. has allowed private actors to basically create the rules regarding how our data is gathered and used online. A key reason that we do not have any real privacy for digital media is precisely because it has principally been online marketing interests that have shaped how the devices, platforms and applications we use ensnare us in the commercial surveillance complex.

Online grocery shopping became a pandemic response necessity for those who could afford it, with revenues to exceed $100 billion in 2021. Leading supermarket chains such as Kroger, big box stores like Walmart, online specialist companies such as Instacart, and the ubiquitous Amazon, have all experienced greater demand from the public to have groceries ordered and then quickly delivered or available for pick up.

The Trade Desk is a leading AdTech company, providing data-driven digital advertising services to major brands and agencies.

The Center for Digital Democracy and 23 other leading civil society groups sent a letter to President Biden today asking his Administration to ensure that any new transatlantic data transfer deal is coupled with the enactment of U.S. laws that reform government surveillance practices and provide comprehensive privacy protections.

To watch the full FTC Dark Patterns Workshop online visit the FTC website here.

Contextual Advertising—Now Driven by AI and Machine Learning—Requires Regulatory Review for Privacy and Marketing Fairness

What’s known as contextual advertising is receiving a big boost from marketers and some policymakers, who claim that it provides a more privacy-friendly alternative to the dominant global surveillance-based “behavioral” marketing model. Google’s plans to eliminate cookies and other third-party trackers used for much of online ad delivery are also spurring greater interest in contextual marketing, which is being touted especially as safe for children.