By: Jeff Chester | Mar 29 2016
Americans face new privacy threats from the use of their facial and other biometric information, as personal details of our physical selves are captured, analyzed and used for commercial purposes. Facial recognition technologies are part of the ever-growing data collection and profiling being conduced daily on Americans today—whe
By: Jeff Chester | Mar 22 2016
Julie Brill faces a formidable task as she tries to balance what she knows are industry-wide practices that undermine privacy with the intense commercial pressures to financially harvest our data. Whether Julie can successfully act as a one woman privacy truth squad is to early to tell. She recognizes all the ways that companies take advantage of consumers today, including tracking them on every device and wherever they are.
By: Jeff Chester | Mar 4 2016
This brief is submitted on behalf of several Consumer Privacy Organizations who seek to protect consumers from data breach, financial fraud, and identity theft. The Consumer Privacy Organizations associated with the EPIC amicus brief believe that a court order to compel Apple to develop a technique to break security features designed to keep out third parties will result in an increase in crime against consumers.
By: Jeff Chester | Nov 16 2015
1. Why has the FTC waited so long to review this serious threat to our privacy?
By: Jeff Chester | Oct 6 2015
Today’s historic decision by the European Court of Justice, which overturned the purposely ineffective “Safe Harbor” deal enabling data to flow to the U.S., is very welcome. As one reads the court’s findings, it’s clear that for the EU, fundamental and human rights include the right to have your personal privacy protected. That means from both governmental surveillance (such as the NSA and other intelligence agencies) and also with commercial Internet companies—as Google or Facebook.
By: Jeff Chester | Sep 18 2015
The Internet as a whole has become an important part of our global public sphere. Internet provides access to a wealth of information and knowledge, and the possibility to participate, create and communicate. This public space made up of internet infrastructures is increasingly threatened from two sides; by the centralization and commercialization through the dominant positions held by giant telecom and Internet companies, as well as by an increasing trend in state regulation and censorship of the net.
By: Jeff Chester | Sep 17 2015
Summary: BEUC reiterates the urgent need to put consumers back in control over the way their personal data is processed online and hopes an agreement on the General Data Protection Regulation will be reached under the Luxembourg Presidency.
By: Staff | Jul 27 2015
The digital video world will converge on Anaheim, Calif., this week for the sixth annual VidCon, a three-day extravaganza that's grown from 1,400 YouTubers and their rabid fans, to 20,000 strong, with top-tier creators from Vine, Vimeo, Tumblr and Meerkat, just to name a few. Some of the biggest brands on the planet will also be in attendance.
It's no wonder. While about 90 percent of video viewing is still on TV, according to Nielsen, 18- to 34-year-olds—a demographic coveted by advertisers—are increasingly cutting the cord.
By: Staff | Jul 24 2015
July 20, 2015 — Over the last several years, publishers and advertisers have continued to adopt programmatic buying and selling of digital inventory into their media strategies; however, within the complex programmatic ecosystem there has been a lack of consensus around the definition of programmatic and its associated types and formats and the size of the programmatic market in comparison with the overall internet advertising market.
By: Staff | Jul 22 2015
Call it something dry like "data on-boarding" or something marketable like "connectivity." Whatever it's called, Acxiom-owned LiveRamp is doing a lot more of it than a year ago. The company currently "on-boards" or connects 20 billion consumer records representing individuals or households each month, or around 240 billion per year.
By: Staff | Jul 17 2015
Real-time Bidding (RTB), a key component of the programmatic advertising revolution, represents a massive platform change in the way we advertise online by bringing the relevance and efficiency of search to display. RTB spend will reach 429 million GBP this year (eMarketer) as budget moves away from more traditional channels.
If advertisers consider RTB for display there are a couple of tips to help get it right:
By: Staff | Jul 15 2015
By: Staff | Jul 14 2015
The Center for Digital Democracy (CDD), through its counsel, requests the following documents under the Freedom of Information Act (FOIA), 5 U.S.C. § 552, related to enforcement of the Children’s Online Privacy Protection Act (COPPA), 15 U.S.C. § 6501 et seq.:
By: Staff | Jul 10 2015
Facebook commissioned SalesBrain, a US-based neuromarketing agency, to understand how people’s brains and physiology respond to identical stimuli viewed on a smartphone versus on a TV. The study focused on how the brain responds to 4 key areas: engagement, attention, emotion and retention.
By: Staff | Jul 8 2015
Programmatic media-buying technologies are taking over the internet at a rapid pace, so much so that traditional offline media is the new frontier for the tech. Programmatic, digital out-of-home (DOOH) has been pioneered in APAC, and is now being exported around the globe. ExchangeWire charts is progress.
By: Jeff Chester | Jul 7 2015
The digital data “arms race” that is propelling major companies around the world to expand their data collection, consumer profiling, and online targeting capabilities illustrates how information from and about us drives the commercial (and increasingly political) marketplaces.
By: Staff | Jul 6 2015
By: Staff | Jul 4 2015
In case you missed it, we recently released a study showing the first holistic analysis of cross-platform digital media consumption in the U.S., entitled Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The study brings together insights from across the comScore mobile suite of products and provides a first look at survey-based behavioral data on tablet use.
By: Staff | Jul 1 2015
LITTLE ROCK, Ark.--(BUSINESS WIRE)--Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that its Digital Impact division, now Acxiom Impact™, has won 11 “Best of Industry” 2015
By: Staff | Jun 30 2015
Despite struggles, marketers remain focused on improving big data, and those putting money toward such efforts are reaping the benefits.