We are now subjected to a far-ranging system of “commercial surveillance,” where our information is continuously gathered. Data is collected when we go online, use mobile phones, post to social media, and more. CDD plays a unique leadership role holding the digital data industry accountable, as well as helping foster regulatory safeguards.

 

  • The New Real-time Bidding Formula

    By: Staff | Jul 17 2015

    Real-time Bidding (RTB), a key component of the programmatic advertising revolution, represents a massive platform change in the way we advertise online by bringing the relevance and efficiency of search to display. RTB spend will reach 429 million GBP this year (eMarketer) as budget moves away from more traditional channels.

    If advertisers consider RTB for display there are a couple of tips to help get it right:

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  • Cross-device conversion metrics come to DoubleClick

    By: Staff | Jul 15 2015

    Last week during the DoubleClick Leadership Summit (DLS), we introduced cross-device measurement across all of our DoubleClick advertiser products.
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  • CDD petitions FTC to release COPPA Safe Harbor reports to the public

    By: Staff | Jul 14 2015

    The Center for Digital Democracy (CDD), through its counsel, requests the following documents under the Freedom of Information Act (FOIA), 5 U.S.C. § 552, related to enforcement of the Children’s Online Privacy Protection Act (COPPA), 15 U.S.C. § 6501 et seq.

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  • Mobile-Minded: The Small Screen Isn’t So Small

    By: Staff | Jul 10 2015

    Facebook commissioned SalesBrain, a US-based neuromarketing agency, to understand how people’s brains and physiology respond to identical stimuli viewed on a smartphone versus on a TV. The study focused on how the brain responds to 4 key areas: engagement, attention, emotion and retention.

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  • Programmatic, Coming to a Street Near You

    By: Staff | Jul 8 2015

    Programmatic media-buying technologies are taking over the internet at a rapid pace, so much so that traditional offline media is the new frontier for the tech. Programmatic, digital out-of-home (DOOH) has been pioneered in APAC, and is now being exported around the globe. ExchangeWire charts is progress.

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  • Big Data, Digital Marketing, and Privacy: Antitrust & Competition Issues for the 21st Century

    By: Jeff Chester | Jul 7 2015

    The digital data “arms race” that is propelling major companies around the world to expand their data collection, consumer profiling, and online targeting capabilities illustrates how information from and about us drives the commercial (and increasingly political) marketplaces.

    Read more
  • Understanding Adobe's Audience Manager

    By: Staff | Jul 6 2015

    What is Adobe Audience Manager? 

    It’s a data management platform that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.
    • Understand your audiences: Get a complete view of your audience by combining all of your data sources in one place.
    • Create new segments: Continually discover and organize new, valuable segments for smarter targeting and personalization.
    • Advertise effectively: Make your ad campaigns more productive by targeting specific segments on any
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  • The Rise of Digital Omnivores

    By: Staff | Jul 4 2015

    In case you missed it, we recently released a study showing the first holistic analysis of cross-platform digital media consumption in the U.S., entitled Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The study brings together insights from across the comScore mobile suite of products and provides a first look at survey-based behavioral data on tablet use.

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  • Acxiom Honored with 31 Industry Awards

    By: Staff | Jul 1 2015

    LITTLE ROCK, Ark.--(BUSINESS WIRE)--Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that its Digital Impact division, now Acxiom Impact™, has won 11 “Best of Industry” 2015 

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  • Marketers Put First-Party Data First

    By: Staff | Jun 30 2015

    Despite struggles, marketers remain focused on improving big data, and those putting money toward such efforts are reaping the benefits.

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  • Can Mondelez, Facebook Sell More Cookies Online?

    By: Staff | Jun 26 2015

    Mondelez International has struck a new deal with Facebook that the Oreo maker says will help it crack the code for selling more cookies online.

    The pact renews a one-year global strategic partnership announced in March of 2014 that covered 52 countries and gave the snacks and candy marketer access to Facebook's beta testing programs. The new arrangement also covers 52 countries and will "focus on creating and delivering creative video content and driving impulse snack purchasing online," according to a statement issued on Tuesday.

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  • Facebook has been looking at an alternative to the 'Like' button

    By: Staff | Jun 24 2015

    Facebook has given us a bit more of an insight into some of the more experimental new products and apps its product team has been working on.

    Speaking at the Cannes Lions International Festival of Creativity, Facebook's chief product officer Chris Cox, showed off what could one day work as a more expressive version of the Like button.

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  • Twitter Pushes Ecommerce Efforts

    By: Staff | Jun 22 2015

    Delving deeper into ecommerce, Twitter is testing some new ways to help users discover products within its network.

    Twitter | Media Post

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  • The First 5 Seconds: Creating YouTube Ads That Break Through in a Skippable World

    By: Staff | Jun 18 2015

    Five, four, three, two, one. What keeps people watching after the first five seconds? What can science tell us about the art of video advertising? We took a peek behind the data curtain to see which creative choices capture audiences' attention.

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  • Beyond Frontal Faces: Improving Person Recognition Using Multiple Cues

    By: Staff | Jun 17 2015

    We explore the task of recognizing peoples' identities in photo albums in an unconstrained setting. To facilitate this, we introduce the new People In Photo Albums (PIPA) dataset, consisting of over 60000 instances of over 2000 individuals collected from public Flickr photo albums. With only about half of the person images containing a frontal face, the recognition task is very challenging due to the large variations in pose, clothing, camera viewpoint, image resolution and illumination.

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  • Privacy and Consumer Advocates Leave Administration’s “Multistakeholder” Negotiations on Facial Recognition

    By: Jeff Chester | Jun 16 2015

    Today, the groups participating in the Obama Administration’s so-called multi-stakeholder negotiations to develop a self-regulatory “code of conduct” on facial recognition and privacy sent a letter (attached) to the Commerce Department explaining why they would no longer participate in the process. As CDD has said from the start, the approach the Administration embraced to protect consumers’ rights to their personal information was flawed.

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  • Statement by the Independent Reviewer of Terrorism Legislation on Publication of the Report of the Investigatory Powers of Review

    By: Staff | Jun 15 2015

    EMBARGOED FOR USE AFTER THE REPORT IS LAID IN PARLIAMENT BY THE PRIME MINISTER ON THURSDAY

    11 JUNE 2015

    Today the Prime Minister published the Report of the Investigatory Powers Review, entitled ‘A Question of Trust’.  It was submitted to him by David Anderson Q.C. Independent Reviewer of Terrorism Legislation.

    Quote

    David Anderson said:

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  • Opening up the “Black Box” of Digital Marketing and the Role of Programmatic Advertising

    By: Jeff Chester | Jun 12 2015

    There is a growing and much needed debate on the role that algorithms and machine-driven decision making play in our lives.

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  • AppNexus invites Brands to 'Bring their Own Algorithm' for New Bidder Product

    By: Staff | Jun 12 2015

    AppNexus has launched a new programme which it claims allows advertisers to say “goodbye to the black box” and use their data more effectively.

    The ad tech company has today announced the launch of AppNexus Programmable Bidder (APB), enabling buyers to “bring their own algorithms” and plug them directly into the firm’s infrastructure.

    Available to only a handful of clients, the product will eventually be opened up to all clients with their own data sets. Advertisers will set the parameters for the campaign, while AppNexus will manage bidding, reporting and engineering.

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  • Micro-Moments – Think with Google

    By: Staff | Jun 10 2015

    Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each one is a critical opportunity for brands to shape our decisions and preferences.

    Full article available at http://bit.ly/1AKfsWF

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