By: Jeff Chester | Feb 8 2018
Today’s political candidates and issue campaigns are fully integrated into the growing Big Data marketing infrastructure, with more and more companies in this sphere accelerating the pace of research and innovation and promising to transform how political campaigns and elections are conducted. Data management platforms, marketing clouds, and other new data services enable information about one’s finances, health, race, ethnicity, shopping behavior, and geo-location to be combined with political interests, reading habits, and voting records.
By: Jeff Chester | Jan 20 2018
Computational politics—the application of digital targeted-marketing technologies to election campaigns in the US and elsewhere—are now raising the same concerns for democratic discourse and governance that they have long raised for consumer privacy and welfare in the commercial marketplace. This paper examines the digital strategies and technologies of today’s political operations, explaining how they were employed during the most recent US election cycle, and exploring the implications of their continued use in the civic context.
By: Jeff Chester | Dec 15 2017
By: Jeff Chester | Nov 14 2017
CCTV Center for Media and Democracy presents a public talk and call to action with Jeff Chester, Center for Digital Democracy.
By: Katharina Kopp | Nov 9 2017
The Center for Digital Democracy calls on the Federal Election Commission (FEC) to hold hearings examining the role that the Internet and related digital data applications now play in federal political campaigns. The public needs a better understanding of how contemporary digital practices in the “Big Data” era affect our electoral system. CDD also urges the FEC to begin a rulemaking to revise its regulations concerning disclaimers so the public has appropriate access to information regarding the operations of online ads and related content.
By: Jeff Chester | Nov 3 2017
Haystaq DNA brings predictive analytics to election races up and down the ballot everywhere from presidential to city council elections. Haystaq provides support to political campaigns in need of using voter file data along with custom turnout scors, candidate support, issue scores and fundraising scores to reach voters most efficiently using a myriad of marketing tactics.
By: Jeff Chester | Oct 23 2017
Google's DoubleClick team October 2017 Opt-Ed piece:
I believe that the future of TV is one that’s smarter — that brings together the TV content you love with the seamless experience of digital — on every screen or surface. Building towards that future, at our Partner Leadership Summit in Chicago early this month, we announced several new products and features to DoubleClick for Publishers, made for our TV.
By: Jeff Chester | Oct 19 2017
By: Jeff Chester | Oct 18 2017
WASHINGTON, DC – October 18, 2017—A number of brands of “smartwatches” intended to help parents monitor and protect young children have major security and privacy flaws which could endanger the children wearing them. A coalition of leading U.S. child advocacy, consumer, and privacy groups sent a letter to the Federal Trade Commission (FTC) today, asking the agency to investigate the threat these watches pose to children.
By: Jeff Chester | Oct 16 2017
'One by AOL: Politics', a full-scale programmatic solution that inspires voters at the "right time", in the "right context" in an increasingly video and mobile-led world. Use of this platform allows political brands to create, execute and optimize on digital buys to reach voters.
By: Jeff Chester | Oct 13 2017
Sanjay Nazerali, Chief Strategist of Carat, a global media market leader in digital media, writes about how YouTube influencers are rewriting the marketing rulebook.
Working in strategy at one of the world’s largest media agencies, I’ve witnessed countless pitches about influencer marketing and the growing power of creators.
With engaged audiences in the millions and passionate fans hungry for content, YouTube creators are already an established channel for brands looking to run ads.
By: Jeff Chester | Oct 11 2017
Leading radio streaming service Pandora partners with Oracle Data Cloud on two important measurement initiatives: a custom offline sales meta-test of consumer packaged goods (CPG) campaigns and automotive Buy Through Rate (BTR) measurement.
By: Jeff Chester | Oct 4 2017
Learn more about Krux’s data management platform solution ‘marrying human insight and machine learning’.
People are unique, from their different characteristics to preferences to behaviors. People engage with brands in infinitely different ways, and they certainly don't fit neatly into standard audience personas. More granular and dynamic audience segments can be discovered and defined through Salesforce DMP machine learning capabilities powered by Einstein.
Salesforce DMP Machine-Discovered Segments deliver:
By: Jeff Chester | Oct 2 2017
Learn more the Audience Center 360, a Google analytic solutions data management platform that helps brands make strong decisions based on a complete understanding of their audience insights, and create relevant and engaging experiences across the entire customer journey.
By: Jeff Chester | Sep 25 2017
Seven independent ad tech companies debuted a programmatic consortium on Thursday that pools their supply- and demand-side cookie IDs into one shared identity asset.
The consortium is helmed by AppNexus, MediaMath and LiveRamp, which provides the data matching. Other launch partners include Index Exchange, Rocket Fuel, LiveIntent and OpenX.
And it’s a shot across the bow of Facebook and Google, which suck in a majority of digital ad dollars.
By: Jeff Chester | Sep 23 2017
Released on September 22, 2017 at a political microtargeting conference held in Amsterdam, in response to the recent announcement by Facebook and Mark Zuckerberg on changes to how they conduct political ad campaigns.
By: Jeff Chester | Sep 18 2017
Integrated into their end-to-end platform, Smartplay provides a real-time, one-to-one connection to viewer’s device, enabling them to optimize monetization opportunities.
Digital marketing companies, especially Facebook and Google, allied with super-size broadband ISPs (AT&T, Comcast, etc.), defeated a bill that would have given Californian
By: Jeff Chester | Sep 13 2017
Key control of multiple devices, including TV. ISPs have positioned themselves to expand their consumer data collection across all the devices/platforms they operate. This includes broadband connections (including streaming media), mobile devices, PCs, and also TV. Unlike Google and Facebook, the cable and telephone ISPs largely control the TV set. Comcast has enabled its NBC division to use its set-top box data for targeting, for example.
Equifax Inc., a global information solutions provider, today unveiled its next-generation Data-driven Marketing capabilities, designed to help brands conquer the challenges preventing them from realizing their data-driven marketing goals.