The European Union's updated data protection legislation comes into effect in Europe on May 25, 2018.  It gives individuals new rights to better control their personal information and strengthens some of the rights that already exist.  Enforcement and redress mechanisms have also been strengthened to ensure that these rights are respected.  And – importantly – the definition of personal data is wider in the GDPR than in the current EU legislation, and now includes online identifiers, such as an IP address. Read the summary of the eight rights here.

The right

In an open letter to Facebook's CEO Mark Zuckkerberg, members of the Transatlantic Consumer Dialogue urge the company "to confirm your company’s commitment to global compliance with the GDPR".

Today’s political candidates and issue campaigns are fully integrated into the growing Big Data marketing infrastructure, with more and more companies in this sphere accelerating the pace of research and innovation and promising to transform how political campaigns and elections are conducted. Data management platforms, marketing clouds, and other new data services enable information about one’s finances, health, race, ethnicity, shopping behavior, and geo-location to be combined with political interests, reading habits, and voting records.

The phone and cable lobby will use its new power over the Internet to further erode the privacy rights of Americans.  Comcast, AT&T, and Verizon will be entirely free to tap into the data flowing from our mobile devices, PCs, gaming and streaming platforms and set-top boxes.  These ISP giants have already built up a formidable commercial data gathering and Big Data analytics infrastructure.  Now they will expand their gathering of our personal information, inc.

The Center for Digital Democracy calls on the Federal Election Commission (FEC) to hold hearings examining the role that the Internet and related digital data applications now play in federal political campaigns. The public needs a better understanding of how contemporary digital practices in the “Big Data” era affect our electoral system. CDD also urges the FEC to begin a rulemaking to revise its regulations concerning disclaimers so the public has appropriate access to information regarding the operations of online ads and related content.  

Google's DoubleClick team October 2017 Opt-Ed piece: 

I believe that the future of TV is one that’s smarter — that brings together the TV content you love with the seamless experience of digital — on every screen or surface. Building towards that future, at our Partner Leadership Summit in Chicago early this month, we announced several new products and features to DoubleClick for Publishers, made for our TV.

WASHINGTON, DC – October 18, 2017—A number of brands of “smartwatches” intended to help parents monitor and protect young children have major security and privacy flaws which could endanger the children wearing them. A coalition of leading U.S. child advocacy, consumer, and privacy groups sent a letter to the Federal Trade Commission (FTC) today, asking the agency to investigate the threat these watches pose to children.

Sanjay Nazerali, Chief Strategist of Carat, a global media market leader in digital media, writes about how YouTube influencers are rewriting the marketing rulebook.

Working in strategy at one of the world’s largest media agencies, I’ve witnessed countless pitches about influencer marketing and the growing power of creators.

With engaged audiences in the millions and passionate fans hungry for content, YouTube creators are already an established channel for brands looking to run ads.

Learn more about Krux’s data management platform solution ‘marrying human insight and machine learning’.

People are unique, from their different characteristics to preferences to behaviors. People engage with brands in infinitely different ways, and they certainly don't fit neatly into standard audience personas. More granular and dynamic audience segments can be discovered and defined through Salesforce DMP machine learning capabilities powered by Einstein. 

Salesforce DMP Machine-Discovered Segments deliver: