As we increasingly rely on the Internet and digital technology to help us make better choices about our health, consumers face new challenges. The online medical marketplace is evolving with few safeguards, raising questions about how best to protect our privacy, receive reliable information, and aren’t subjected to unfair marketing practices. CDD is working to ensure the digital health field is accountable; privacy is respected, and that safeguards are in place for online health marketing.
An elaborate system is in place designed to influence our behavior by taking advantage of our use of digital media. Social media sites collect your habits, delivering you and your network of friends and relationships to advertisers and marketers. You are a product, sold to corporations: food, credit, entertainment, alcohol, apparel, and even political campaigns. CDD closely tracks this industry, bring their activities to the attention of the public, the media, and policymakers.