Popular games for kids 5 and under lure them to watch ads and make in-app purchases
A coalition of 22 consumer and public health advocacy groups called on the Federal Trade Commission (“FTC”) to investigate the preschool app market. The advocates’ letter urges the FTC to hold app makers accountable for unfair and deceptive practices, including falsely marketing apps that require in-app purchases as “free” and manipulating children to watch ads and make purchases.