Digital marketing, including data collection, profiling, tracking and targeting, pervades the Internet experience.  One of the less-discussed areas is the targeting of individuals because of their race or ethnicity.   As CDD's new report discusses, multicultural groups are "In the Digital Bullseye," with online advertisers and others focused on reaching African Americans, Hispanics, Asian Americans and others.  Data collected on each of us can include our financial status, health concerns, location, spending habits--and also ethnicity and race.  Multicultural groups are seen as vitally impo

In the European Union, privacy is a fundamental Human Right.  So it’s no surprise that leading EU officials are supporting a proposal that place citizens and consumers in better control of their information (or, as its called in the EU, ensuring “data protection”).   Many in the EU understand the stakes, as today’s digital tracking and profiling technologies enable far-reaching surveillance and influence on individuals.  Online marketers, for example, have—in their

Leaders of the Effort to Pass COPPA in 1998 Say Parents Should Now Have Greater Control of their Children’s Information Online

The dramatic growth of the data broker industry, fueled by  information on consumers culled from the Internet, social media, mobile phones, and in-store shopping,  has created a multitude of all seeing eyes spying on Americans everyday.  A digital gold mine of infinite details is harvested about each of us--what we buy, who are friends are, how much we earn, our ethnicity, health concerns, location, etc.   For the most part, these records are off limits to consumers, who can't really discover what they say about us--including the likely errors they may contain.