When Facebook proposed to change its data use practices late last August, we wrote a number of papers to help the FTC.  This is one of them, which discusses the company's ad practices and its relationship to its privacy claims.  This paper addresses a number of Facebook data use and digital marketing strategies, and their impact on user privacy.

U.S. online marketing companies are pioneering the dramatic expansion of data collection throughout the world, as they gather, analyze, and make actionable all of our information.  Giants such as Google and Facebook effectively become “private NSAs”—tracking us on social media, mobile devices, search engines, online games, and increasingly even when we are in the grocery or department store.  Telephone companies involved with the NSA’s “bulk” data-collection program are expanding their own data gathering on the Internet and mobile devices as well.

Earlier today, the Digital Advertising Alliance (DAA) sent an email to the WC3 Tracking Protecting list withdrawing from the group.  Its email, along with one from the IAB and from former WC3 co-chair Peter Swire, follows CDD's statement: