Highlights of CDD's work and important news stories!

  • Advocates Say Google’s YouTube Violates Federal Children’s Privacy Law

    By: Jeff Chester | Apr 9 2018

    WASHINGTON, DC—April 9, 2018—Today, a coalition of leading U.S. child advocacy, consumer, and privacy groups represented by the Institute for Public Representation filed a complaint(link is external) urging the Federal Trade Commission (FTC) to investigate and sanction Google for violations of the Children’s Online Privacy Protection Act (COPPA) in operating YouTube. Google claims that YouTube is only for users 13 and up, despite being the most popular online platform for children, used by 80% of American children ages 6 to 12. 

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  • CDD, EPIC, Coalition of Consumer Groups Urge FTC to Investigate Facebook

    By: Katharina Kopp | Mar 21 2018

    In a statement issued today, CDD, EPIC and a coalition of consumer groups have called on the Federal Trade Commission to determine whether Facebook violated a 2011 Consent Order when it facilitated the transfer of personal data of 50 million Facebook users to the data mining firm Cambridge Analytica.

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  • Can Democracy Survive Big Data & Micro-Profiling in Elections? (CPDP 2018 Video)

    By: Jeff Chester | Feb 8 2018

    Today’s political candidates and issue campaigns are fully integrated into the growing Big Data marketing infrastructure, with more and more companies in this sphere accelerating the pace of research and innovation and promising to transform how political campaigns and elections are conducted. Data management platforms, marketing clouds, and other new data services enable information about one’s finances, health, race, ethnicity, shopping behavior, and geo-location to be combined with political interests, reading habits, and voting records.

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  • Big Data, Politics and the 2020 Election

    By: Jeff Chester | Nov 14 2017

    CCTV Center for Media and Democracy presents a public talk and call to action with Jeff Chester, Center for Digital Democracy.

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  • Political Microtargeting Threatens Privacy, Integrity of Voting Process

    By: Jeff Chester | Nov 3 2017


    Haystaq DNA brings predictive analytics to election races up and down the ballot everywhere from presidential to city council elections. Haystaq provides support to political campaigns in need of using voter file data along with custom turnout scors, candidate support, issue scores and fundraising scores to reach voters most efficiently using a myriad of marketing tactics. 

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  • Big Cable Companies Track & Target You via TV, Mobile, PC

    By: Jeff Chester | Nov 1 2017

    Learn about NCC Digital Media: the primary source for reaching consumers across all screens, helping brands target consumers across all screens. 

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  • Time to Protect the Privacy of Voters in the Digital Age

    By: Jeff Chester | Oct 30 2017


    Learn about CampaignGrid Direct, the most powerful online voter targeting with digital advertising for political professionals.                                          


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  • Google is a Publisher, as it Expands Video Content Services

    By: Jeff Chester | Oct 27 2017


    YouTube plans to produce a half-dozen original series that will be available for free on the world’s most popular video website, a big expansion of the Google-owned company’s programming and efforts to attract advertisers.

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  • Fox Links with Comcast for Targeting Individual Households via Set-top boxes & Streaming

    By: Jeff Chester | Oct 25 2017


    Fox Network Groups has begun selling advertising in the video-on-demand content from its channels that is addressable on an individual household basis through Comcast Cable set-top boxes and streaming via Hulu.

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  • Google Brings Big Data Personalized Ad Targeting to TV

    By: Jeff Chester | Oct 23 2017


    Google's DoubleClick team October 2017 Opt-Ed piece: 

    I believe that the future of TV is one that’s smarter — that brings together the TV content you love with the seamless experience of digital — on every screen or surface. Building towards that future, at our Partner Leadership Summit in Chicago early this month, we announced several new products and features to DoubleClick for Publishers, made for our TV.

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  • Google Continues Big Data-Driven Tracking and Analyzing of Individuals for Cross-Device Targeting

    By: Jeff Chester | Oct 19 2017


    Mobile has fundamentally changed how we live our lives. With our devices never more than an arm’s length away, people can find, watch or buy anything at anytime.
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  • Digital Data Targeting of Political Ads Require 21st Century Voting Safeguards, inc. for Privacy

    By: Jeff Chester | Oct 16 2017

    'One by AOL: Politics', a full-scale programmatic solution that inspires voters at the "right time", in the "right context" in an increasingly video and mobile-led world. Use of this platform allows political brands to create, execute and optimize on digital buys to reach voters. 


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  • Google + Ad Industry Study Shows Influencers on YouTube Sell Snacks, Toys, Alcohol

    By: Jeff Chester | Oct 13 2017


    Sanjay Nazerali, Chief Strategist of Carat, a global media market leader in digital media, writes about how YouTube influencers are rewriting the marketing rulebook.


    Working in strategy at one of the world’s largest media agencies, I’ve witnessed countless pitches about influencer marketing and the growing power of creators.

    With engaged audiences in the millions and passionate fans hungry for content, YouTube creators are already an established channel for brands looking to run ads.

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  • Streaming Radio Service Pandora “listens” to Your Data for Ad Targeting

    By: Jeff Chester | Oct 11 2017

    Leading radio streaming service Pandora partners with Oracle Data Cloud on two important measurement initiatives: a custom offline sales meta-test of consumer packaged goods (CPG) campaigns and automotive Buy Through Rate (BTR) measurement.

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  • Big Data Co’s Track You on All Your Devices, Experiences

    By: Jeff Chester | Oct 4 2017

    Learn more about Krux’s data management platform solution ‘marrying human insight and machine learning’.


    People are unique, from their different characteristics to preferences to behaviors. People engage with brands in infinitely different ways, and they certainly don't fit neatly into standard audience personas. More granular and dynamic audience segments can be discovered and defined through Salesforce DMP machine learning capabilities powered by Einstein. 

    Salesforce DMP Machine-Discovered Segments deliver:

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  • Google + other Digital Ad Companies Use Array of Measurement Tools to Track, Analyze and Target Your Cross Devices and Experiences

    By: Jeff Chester | Oct 2 2017

    Learn more the Audience Center 360, a Google analytic solutions data management platform that helps brands make strong decisions based on a complete understanding of their audience insights, and create relevant and engaging experiences across the entire customer journey.


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  • Big Data Turns Your TV into Powerful Digital Spy

    By: Jeff Chester | Sep 28 2017

    Targeted TV ad company Simulmedia is partnering with Oracle Data Cloud, a data service company, to target advertisements to consumers based on their in-store purchases.

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  • Consorting With the Frenemy: Ad Tech Players Partner For Shared Identity Matching

    By: Jeff Chester | Sep 25 2017


    Seven independent ad tech companies debuted a programmatic consortium on Thursday that pools their supply- and demand-side cookie IDs into one shared identity asset. 

    The consortium is helmed by AppNexus, MediaMath and LiveRamp, which provides the data matching. Other launch partners include Index Exchange, Rocket Fuel, LiveIntent and OpenX.

    And it’s a shot across the bow of Facebook and Google, which suck in a majority of digital ad dollars.

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  • Our Next President: Also Brought to You by Big Data and Digital Advertising

    By: Jeff Chester | Apr 4 2017

    The ease of promoting and profiting from fake news (link is external), the use of social media to spread disinformation and twist the truth and the ability to microtarget voters on all their devices reveal how political campaigns and special-interest groups are taking full advantage of the “Big Data”-driven digital marketing system that Google and Facebook have helped unleash.

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  • Peeking Behind the Curtain: Food and Marketing Industry Research Supporting Digital Media Marketing to Children and Adolescents

    By: Jeff Chester | Jan 17 2017

    This report describes and provides examples of the types of digital marketing research utilized by the food and beverage industry and the potential effects it has on the health of children and adolescents. Researchers found that food and beverage industry, together with the companies they contract, are conducting three major types of research: 1) testing and deploying new marketing platforms, 2) creating new research methods to probe consumers’ responses to marketing, and 3) developing new means to assess the impact of new digital research on marketers’ profits.

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