Important news stories that cover industry practices and related developments.

  • Big Data and smart devices and their impact on privacy

    By: Staff | Sep 23 2015

    The numerous debates triggered by the increased collection and processing of personal data for various - and often unaccountable - purposes are particularly vivid at the EU level. Two interlinked, and to some extent conflicting, initiatives are relevant here: the development of EU strategies promoting a data-driven economy and the current reform of the EU personal data protection legal framework in the context of the adoption of a General Data Protection Regulation (GDPR).

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  • IRI Shopper Marketing Cloud Paves the Way for Top-Line Growth

    By: Staff | Sep 21 2015

    CHICAGO and AUSTIN, Texas — April 21, 2015 — Information Resources, Inc.

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  • Internet as a Commons: Public Space in the Digital Age

    By: Jeff Chester | Sep 18 2015

    The Internet as a whole has become an important part of our global public sphere. Internet provides access to a wealth of information and knowledge, and the possibility to participate, create and communicate. This public space made up of internet infrastructures is increasingly threatened from two sides; by the centralization and commercialization through the dominant positions held by giant telecom and Internet companies, as well as by an increasing trend in state regulation and censorship of the net.

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  • My personal data, nobody's business but my own:

    By: Jeff Chester | Sep 17 2015

    BEUC reiterates the urgent need to put consumers back in control over the way their personal data is processed online and hopes an agreement on the General Data Protection Regulation will be reached under the Luxembourg Presidency.

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  • MMA Global Smarties Awards Shortlist Celebrates Innovation and Effectiveness in Mobile Marketing

    By: Staff | Sep 14 2015

    New York – August 20, 2015 –Honoring the trailblazers leveraging the power of mobile marketing, the Mobile Marketing Association (MMA) today revealed the shortlist for the 2015 Global Smarties™ Awards. The close to 100 campaigns from far reaching countries around the world represent the next evolution of what is possible when brands place mobile at the core of their marketing strategies.   

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  • Opera Mediaworks and comScore release new native video ad effectiveness study for auto-playing

    By: Staff | Sep 11 2015

    With the rapid growth of native, in-feed, auto-play video, Opera Mediaworks and comScore (NASDAQ: SCOR) have partnered on an industry-first study on the subject to better understand ad effectiveness of mobile-first video for native environments to help brands drive more impact with their creative. The study, released today, found that brands and agencies are seeing meaningful results from mobile-first, purpose-built video ad creative. 

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  • Publicis Groupe Acquires Programmatic Platform RUN

    By: Staff | Sep 9 2015

    The programmatic ad tech consolidation continues. Publicis Groupe has bought mobile-focused ad platform RUN, previously known as RUN DSP, the holding company said Tuesday. Read more on RUN's blog or read Publicis' release. Details of the deal – including price – were not disclosed.

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  • Make Room For Marketers On The Hispanic Path To Purchase

    By: Staff | Sep 4 2015

    The growth of Hispanic consumers’ influence in the United States has been nothing short of explosive. Today, they represent one of the most powerful–and attractive–shopper segments in the consumer packaged goods (CPG) industry, and for good reason. Not only do the 57 million U.S. Hispanics already boast an estimated collective spending power of more than $1.3 trillion, their spending and income is only growing.

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  • Shopper Futures Pairs Mondelez Brands With Retailers, Startups

    By: Staff | Sep 2 2015

    DEERFIELD, Ill. -- Mondelēz International has announced the eight startups selected to participate in the company's Shopper Futures program.
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  • Real-Time Bidding Protocol

    By: Staff | Aug 31 2015

    Cookie Matching 

    This guide explains how the Cookie Matching Service enables you to make more effective bidding choices.

    The Cookie Matching Service enables a buyer to associate two kinds of data:

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  • Key data protection points for the trilogue on the General Data Protection Regulation

    By: Staff | Aug 28 2015

    Conference of the Data Protection Commissioners of the Federal Government and the Federal States (Länder)

    I. Preliminary remarks

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  • Using Brain Science to Drive Consumer Action

    By: Staff | Aug 26 2015

    Earlier in the week, I started a decision-science series that I’ll carry through the entire year. I’m really excited to spend some time on this emerging topic that has already proven to be a game changer in the digital-marketing industry. Brain science and its offshoot, neuromarketing, have quickly become such powerful concepts that many organizations are integrating these principles into their day-to-days; some have even gone so far as to bring neurologists and cognitive scientists on staff to inform and infuse overarching marketing initiatives. To speak of their experiences, Dr.

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  • Polling Alone

    By: Staff | Aug 24 2015

    The most exciting point of Panos Toullis’s work involved a late night of caffeine-powered data-hacking, when Google executive chairman Eric Schmidt sauntered into the room, nudged him on the shoulder and said something to the effect of, “You know, you guys are doing something new and innovative and something that people will be repeating over and over again from now on.” To Toullis, a Ph.D. student in Harvard’s statistics department, this was like an aspiring pianist meeting Mozart.

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  • New rules for vloggers outlined by UK ad regulator

    By: Staff | Aug 21 2015

    LONDON: The Advertising Standards Authority has produced guidelines for vloggers who promote products online, following a ban on a series of ads for Oreo last year.

    In November 2014, the advertising standards watchdog ruled that YouTube vloggers did not indicate clearly enough that they were being paid by the brand’s owner, Mondelez, to feature Oreos in their "lick race" videos.

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  • The Perils of Algorithm-Based Marketing

    By: Staff | Aug 19 2015

    If I told you this article was written by an algorithm (and you believed me), chances are you’d be creeped-out, suspicious of the content, and unable to muster much if any emotional response to it.

    That’s a natural response. Yet companies don’t seem to be able to see algorithms from the consumer’s point of view. They think nothing of deploying algorithms as marketing tools. Instead, they should be looking for ways to inject humanity — and, yes, actual humans — into their efforts to reach out to customers.

    I’ll explain why.

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  • Neustar | Audience Targeting Solutions

    By: Staff | Aug 17 2015

    PlatformOne comprehensive targeting solutions enable omni-channel marketing to help you deliver a consistent message and experience across every customer touch point. Our solutions leverage Neustar’s Authoritative Identity to give you the most accurate, actionable, and up-to-date audience targeting data.

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  • Crimson Hexagon: #socialomniscience is here.

    By: Staff | Aug 15 2015

    Crimson Hexagon allows businesses to answer strategic business questions using flexible, customizable categories. Whether you want to look at purchase intent, product attributes, drivers of sentiment, competitors, or category-level conversations, our platform can help. Best of all, with Crimson social media analytics you pay only for insights – not data.

    Why Crimson Hexagon?

    Data Sources

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  • Nielsen Catalina Solutions Finds Mobile Drives Incremental Sales for Kellogg's Pop-Tarts With Pandora Campaign

    By: Staff | Aug 12 2015

    CINCINNATI--(BUSINESS WIRE)--Nielsen Catalina Solutions (NCS), a leader in enabling marketers to increase the sales impact of their advertising by powering cross-channel platforms with actual purchase data, today announced results of a new campaign that showed a seven percent lift in offline retail sales for Kellogg Company (NYSE: K).

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  • Collective Bias: The Power to Influence

    By: Staff | Aug 10 2015

    What We Measure: Real-Time Engagement Metrics 

    When you run a program with Collective Bias, you have access to our real-time dashboard to get rich engagement metrics at your fingertips, so you can track any piece of content our community creates for you. 

    We track Total Media Value (TMV), earned vs. paid, organic social shares and true blog analytics, by measuring the value of each piece of content and engagement.

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  • Programmatic display advertising set to rise in Europe

    By: Staff | Aug 7 2015

    IAB Europe surveyed more than 1,000 advertisers, agencies and publishers from 29 markets in Europe to provide clarity on the current adoption of programmatic and stakeholder perspectives on its potential for strategic competitive advantage.

     Programmatic trading investments and revenues set to increase 

    Over 90% of all stakeholders say they will increase their programmatic investment or revenue over the next 12 months and 40% expect an increase of more than a third.

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