By: Staff | Nov 18 2015
Programmatic has emerged from the outer echelons of the ad-tech world and taken its place on advertising’s main stage. The industry is now on board with what the experts have known all along – that programmatic’s real-time audience insights are the best foundation for effective campaigning. The shift from niche to normal is largely attributable to the technology’s ability to respond to what today’s marketers want and what brands need: to target campaigns on audience, not just content.
By: Staff | Nov 16 2015
It is no secret the consumption of media has changed. Consumers are now interacting with brands not only in-store and online but through a multitude of devices. The opportunity for brands to connect with consumers with relevant messages, in real-time has never been more prevalent, but brands are still challenged with effectively reaching on-the-go consumers. As marketers try to effectively reach consumers across channels where do the best opportunities lie?
By: Staff | Nov 13 2015
Language strengthening the Federal Trade Commission has been removed from a newly-merged financial regulatory reform bill. The FTC provisions in the federal legislation were opposed by numerous advertising and business groups, among them the Interactive Advertising Bureau, Direct Marketing Association, Association of National Advertisers, and U.S. Chamber of Commerce.
By: Staff | Nov 11 2015
Los Angeles & Washington, D.C – July 22, 2015 — Rubicon Project (NYSE: RUBI) a global technology company leading the automation of advertising, announced today the opening of an office in Washington, D.C. Theresa Mueller, previously of Rocket Fuel and a recognized leader in political and advocacy digital advertising, will spearhead the growth of the new office.
By: Staff | Nov 9 2015
The Collective brings top Publishers and savvy Advertisers together for the most efficient audience targeting in the mobile industry. Kochava, in collaboration with Appia, AdXcel, Altrooz and Liquid, is excited to announce the largest and first-ever collection of cross-publisher mobile audiences.
Advertisers create segments via the Audience API by querying the billions of devices within the Collective and its robust data model. These segments are then matched to the best Collective media sources.
By: Staff | Nov 6 2015
SEATTLE (September 28, 2015) PushSpring, the first and largest independent app-based mobile audience platform, today announced the launched of a beta version of the PushSpring Audience Console™ that allows selected mobile app owners, marketers and agencies to quickly build custom audiences to reach mobile app(s) users at significant scale.
By: Staff | Nov 4 2015
In a deal being announced today with one of the world’s largest aggregators of mobile user identities and behaviors, Nielsen’s eXelate unit will dramatically expand its footprint of data identifying mobile users.
The deal is significant because eXelate is already one of the dominant data management platforms (DMP) and exchanges enabling brands and publishers to identify and target consumers with digital ads online -- and increasingly in mobile.
By: Staff | Oct 30 2015
37th International Conference of Data Protection and Privacy Commissioners Amsterdam, The Netherlands
By: Staff | Oct 26 2015
This unique interdisciplinary conference is taking place October 23-26 at the intimate venue of the Oudemanhuispoort in the heart of Amsterdam, The Netherlands. It is organized by the Amsterdam Platform for Privacy Research (APPR), an initiative of the University of Amsterdam with active participants from such diverse disciplines as philosophy, law, economics, informatics, social sciences, medical sciences and media sciences. APC 2015 will bring together leading experts in the field of privacy who will formulate, discuss and answer the challenging privacy questions that lie ahead of us.
By: Staff | Oct 23 2015
Today consumers move seamlessly between their desktop, laptop, mobile phones, and other connected devices. Depending on which site a consumer visits, what they're doing, if they're on an app or a mobile browser, there are different identifiers used. Because there isn't a consistent way of identifying consumers, marketers often see these people as different people, or, in some cases, not at all.
By: Staff | Oct 21 2015
Drawbridge understands consumers. A lot of companies can say that, but we take it a step further. In fact, we can actually predict consumer behavior. Is that even possible? Because we know how people use their devices to get information about things they are interested in, we understand their patterns, tendencies, intentions and goals even before they do. This enables us to provide our customers with the most comprehensive understanding of their customers, on a one-to-one basis.
By: Staff | Oct 19 2015
Mondelez International has renewed its global partnership with Facebook, originally signed in March 2014.
Like the first contract, this one spans 52 countries and allows Mondelez to opt into beta-testing programs on Facebook and Instagram.
In this new phase, Mondelez said, the companies will be focusing on the fastest-growing consumer behaviors — video consumption and mobile commerce — working together to create and deliver video content to drive impulse snack purchases.
By: Staff | Oct 16 2015
Micro-moments are transforming the way consumers shop. Retailers have to win micro-moments to win omni-channel shoppers. As we head into the holiday season, Google's VP of Marketing, Lisa Gevelber, shares three ways retailers can be moments-ready, using examples from those that have seen success.
This past summer, America fell in love with women's soccer. My two daughters were among the most avid fans, and they, like millions of others, got swept up in the moment.
By: Staff | Oct 14 2015
If he were alive today, department store magnate John Wanamaker, who famously wondered which half of the money he spent on advertising was wasted, would be doubly frustrated. The odds are that he’d still be misspending—even though the tools and techniques that can finally solve his conundrum would lie within his reach.
By: Staff | Oct 12 2015
New York, NY October 1, 2015 – Overall M&A activity across the media, information, marketing, software and tech-enabled services sectors was red-hot during the first three quarters of 2015, with 1,758 transactions announced at a total value of $106.2 billion year to date. Both deal volume and value showed solid gains over the same period in 2014, when 1,636 deals totaled $96.8 billion in value.
By: Staff | Oct 9 2015
Aims to Be the World’s Single Largest Integrated Set of Consumer, Purchase and Media Data; Foundation for Breakthrough Prescriptive Analytics, Software and Technology
By: Staff | Oct 7 2015
By: Staff | Oct 6 2015
Recent moves by Google and Facebook have left some industry observers declaring this the dawn of a “walled garden” era of ad tech — one in which brands and agencies need to use a platform’s ad tech when purchasing that platform’s media.
By: Staff | Oct 2 2015
By: Staff | Sep 30 2015
Merkle’s Connected Recognition process manages and associates identifiers across channels and media to fuel the execution and optimization of integrated marketing and sales activities.