By: Staff | Jun 15 2016
AOL is assimilating Verizon’s and Microsoft’s most valuable consumer data by the end of the year to give marketers more advanced targeting potential to up to 500 million users, according to AOL Platform’s CTO Seth Demsey.
The newly formed advertising triumvirate of Verizon, AOL and Microsoft will be built on a foundation of data that many think could be a viable third option behind Facebook and Google in terms of reach and targeting potential.
By: Staff | Jun 13 2016
New York – May 16, 2016 – SintecMedia today announced that OnBoard, the industry leading programmatic platform, will be fully integrated with HighYield, a programmatic tech ad platform from Visible World, a Comcast Platform Services company.
By: Staff | Jun 10 2016
Addressable TV was launched in 2012 by DIRECTV. Multi Video Program Distributors (MVPDs), such as DIRECTV, are currently the only entities offering true Addressable TV due to required access of both the video distribution system and data center. MVPDs offer Addressable TV in the ad breaks they receive from program networks, such as ESPN and CNN, as part of their carriage agreements.
By: Staff | Jun 7 2016
AT&T AdWorks provides an intelligent feedback loop helping you quickly recognize, measure, and evaluate a customer’s needs as they journey from prospect to buyer down the sales funnel.
From top-level activities such as driving brand awareness and measuring brand health, to mid-funnel activities like reaching viewers on multiple forms of media, AT&T AdWorks can help you engage and interact with your customers at each stage – transitioning them closer to purchase.
By: Staff | Jun 3 2016
The results are in. AT&T1 AdWorks, the nationwide leader in addressable TV advertising, conducted a series of cross-screen addressable2 TV and mobile advertising trials with multiple Fortune 100 companies including W
By: Staff | Jun 1 2016
Our industry-leading tech & data platforms empower publishers & marketers to transact transparently at scale, reaching audiences across the entire mobile ecosystem. We offer a full range of managed services & programmatic solutions, including an open exchange, private marketplaces & direct buys.
By: Staff | May 27 2016
Verizon uses Oracle Marketing Cloud to achieve massive scale through automated communications triggered by customer behaviors when interacting with this broadband and communications company.
By: Staff | May 25 2016
AT&T plans to acquire Quickplay Media, Inc., a leader in powering over-the-top (OTT) video and TV Everywhere services, from Madison Dearborn Partners. The acquisition builds on the companies’ existing relationship.
By: Staff | May 23 2016
Powering real-time auctions, private marketplaces & programmatic direct deals, ONE by AOL: Mobile connects leading brands to premium mobile app & web publishers at scale on a global basis.
By: Staff | May 20 2016
We often get asked a lot of questions about data. It’s a confusing space, especially for newcomers, so we created a quick guide to help you get acquainted. What is data and why it matters
By: Staff | May 18 2016
(NEW YORK, NY– May 9, 2016) - FreeWheel, a Comcast Platform Services company and leading provider of premium video ad management solutions for the world’s largest media and entertainment companies, today announced the acquisition of StickyADS.tv, a leading video supply-side platform (SSP), that offers premium publishers software to build, run and operate their own private exchange.
By: Staff | May 16 2016
NEW YORK – Feb. 24, 2016 – In another industry first, NBCUniversal announced today that it is expanding its programmatic media product by launching NBCUx for linear TV. Beginning this fall, advertisers can use data and automation to build media plans that include premium linear TV inventory across NBCUniversal’s entire portfolio of cable and broadcast entertainment networks.
By: Staff | May 13 2016
MIAMI, FL: Brands could benefit from including factors like customer lifetime value in their marketing-mix models, rather than focusing "maniacally" on sales, according to a leading executive from AT&T.
Greg Pharo, the company's Director/Market Research & Analysis, discussed this topic at the Association of National Advertisers' (ANA) 2015 Masters of Measurement Conference.
Most marketing-mix models, he reported, have a "maniacal" focus on transactions – an area that is clearly vital to consider, but not to the extent that other factors are then neglected.
By: Staff | May 11 2016
By: Staff | May 9 2016
Real-time Bidding (RTB) is a way of transacting media that allows an individual ad impression to be put up for bid in real-time. This is done through a programmatic on-the-spot auction, which is similar to how financial markets operate. RTB allows for Addressable Advertising; the ability to serve ads to consumers directly based on their demographic, psychographic, or behavioral attributes.
By: Staff | May 6 2016
A new service from AT&T will allow outdoor advertisers to better understand audience demographics passing nearby. The anonymous and aggregated group insights will help advertisers to better plan their campaigns and place ads that are more relevant to the audiences that see them.
By: Staff | May 4 2016
Television advertising solutions marry the unique power of TV as a branding platform with the technology to efficiently target a message to the correct consumer, which enables advertisers to focus in markets that matter most.
Now advertisers can utilize cutting-edge technologies to connect online with millions of potential customers more efficiently and with pinpoint accuracy by delivering contextually and geographically targeted messages.
By: Staff | May 2 2016
Ad Optimizer empowers inventory owners to sell custom audiences that are scalable, relevant and improve advertiser performance. It enables the full utilization of available viewership data to evaluate, differentiate and extract more value from TV inventory.
By: Staff | Apr 29 2016
By: Staff | Apr 27 2016
Scrap cat videos.
Google wants a piece of the $70 billion linear TV ad pie – of which $300 million-plus and growing is addressable.
As such, the tech giant unveiled a bunch of TV-related products and updates Wednesday at the National Association of Broadcasters meeting in Las Vegas.