Important news stories that cover industry practices and related developments.

  • 'A different ballgame': AOL dishes on plans for Verizon's and Microsoft's data

    By: Staff | Jun 15 2016

    AOL is assimilating Verizon’s and Microsoft’s most valuable consumer data by the end of the year to give marketers more advanced targeting potential to up to 500 million users, according to AOL Platform’s CTO Seth Demsey.

    The newly formed advertising triumvirate of Verizon, AOL and Microsoft will be built on a foundation of data that many think could be a viable third option behind Facebook and Google in terms of reach and targeting potential.

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  • SintecMedia Partners with Visible World to Extend Programmatic TV and Grow OnBoard Platform

    By: Staff | Jun 13 2016

    New York – May 16, 2016 – SintecMedia today announced that OnBoard, the industry leading programmatic platform, will be fully integrated with HighYield, a programmatic tech ad platform from Visible World, a Comcast Platform Services company.

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  • AT&T: See databrokers they use in attached doc. "Best Practices"

    By: Staff | Jun 10 2016

    Addressable TV was launched in 2012 by DIRECTV. Multi Video Program Distributors (MVPDs), such as DIRECTV, are currently the only entities offering true Addressable TV due to required access of both the video distribution system and data center. MVPDs offer Addressable TV in the ad breaks they receive from program networks, such as ESPN and CNN, as part of their carriage agreements.

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  • AT&T: Deliver targeted messaging at every turn

    By: Staff | Jun 7 2016

    AT&T AdWorks provides an intelligent feedback loop helping you quickly recognize, measure, and evaluate a customer’s needs as they journey from prospect to buyer down the sales funnel.

    From top-level activities such as driving brand awareness and measuring brand health, to mid-funnel activities like reaching viewers on multiple forms of media, AT&T AdWorks can help you engage and interact with your customers at each stage – transitioning them closer to purchase. 

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  • AT&T AdWorks Announces Results of Cross-screen Addressable Advertising Trials with Advertisers

    By: Staff | Jun 3 2016

    The results are in. AT&T1 AdWorks, the nationwide leader in addressable TV advertising, conducted a series of cross-screen addressable2 TV and mobile advertising trials with multiple Fortune 100 companies including W

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  • A Premium Programmatic Marketplace. Built for Mobile.

    By: Staff | Jun 1 2016

    Our industry-leading tech & data platforms empower publishers & marketers to transact transparently at scale, reaching audiences across the entire mobile ecosystem. We offer a full range of managed services & programmatic solutions, including an open exchange, private marketplaces & direct buys.

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  • Verizon Personalizes Marketing Communication with Oracle

    By: Staff | May 27 2016

    Verizon uses Oracle Marketing Cloud to achieve massive scale through automated communications triggered by customer behaviors when interacting with this broadband and communications company.  

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  • AT&T to Enhance Next-Generation Video-Delivery Platform with Acquisition of Quickplay from Madison Dearborn Partners

    By: Staff | May 25 2016

    AT&T plans to acquire Quickplay Media, Inc., a leader in powering over-the-top (OTT) video and TV Everywhere services, from Madison Dearborn Partners. The acquisition builds on the companies’ existing relationship.

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  • ISPs track and target you on your mobile devices

    By: Staff | May 23 2016

    Powering real-time auctions, private marketplaces & programmatic direct deals, ONE by AOL: Mobile connects leading brands to premium mobile app & web publishers at scale on a global basis.

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  • Big Data-driven Video Targeting Grows in U.S.

    By: Staff | May 20 2016

    We often get asked a lot of questions about data. It’s a confusing space, especially for newcomers, so we created a quick guide to help you get acquainted. 

    What is data and why it matters

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  • FreeWheel Strengthens Its Programmatic Video Capabilities With the Acquisition of StickyADS.tv

    By: Staff | May 18 2016

    (NEW YORK, NYMay 9, 2016) - FreeWheel, a Comcast Platform Services company and leading provider of premium video ad management solutions for the world’s largest media and entertainment companies, today announced the acquisition of StickyADS.tv, a leading video supply-side platform (SSP), that offers premium publishers software to build, run and operate their own private exchange.

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  • NBCUniversal Unveils Industry's 1st National Programmatic TV Offering at Scale

    By: Staff | May 16 2016

    NEW YORK – Feb. 24, 2016 – In another industry first, NBCUniversal announced today that it is expanding its programmatic media product by launching NBCUx for linear TV. Beginning this fall, advertisers can use data and automation to build media plans that include premium linear TV inventory across NBCUniversal’s entire portfolio of cable and broadcast entertainment networks.

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  • AT&T measures customer lifetime value

    By: Staff | May 13 2016

    MIAMI, FL: Brands could benefit from including factors like customer lifetime value in their marketing-mix models, rather than focusing "maniacally" on sales, according to a leading executive from AT&T.

     Greg Pharo, the company's Director/Market Research & Analysis, discussed this topic at the Association of National Advertisers' (ANA) 2015 Masters of Measurement Conference.

    Most marketing-mix models, he reported, have a "maniacal" focus on transactions – an area that is clearly vital to consider, but not to the extent that other factors are then neglected.

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  • FreeWheel Strengthens Its Programmatic Video Capabilities With the Acquisition of StickyADS.tv

    By: Staff | May 11 2016

    (NEW YORK, NYMay 9, 2016) - FreeWheel, a Comcast Platform Services company and leading provider of premium video ad management solutions for the world’s largest media and entertainment companies, today announced the acquisition of StickyADS.tv, a leading video supply-side platform (SSP), that offers premium publishers software to build, run and operate their own private exchange.

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  • Real-Time Bidding (RTB) Project

    By: Staff | May 9 2016

    Real-time Bidding (RTB) is a way of transacting media that allows an individual ad impression to be put up for bid in real-time. This is done through a programmatic on-the-spot auction, which is similar to how financial markets operate. RTB allows for Addressable Advertising; the ability to serve ads to consumers directly based on their demographic, psychographic, or behavioral attributes.

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  • AT&T Data Patterns Gives Advertisers New Insights on Out-of-Home Media

    By: Staff | May 6 2016

    A new service from AT&T will allow outdoor advertisers to better understand audience demographics passing nearby. The anonymous and aggregated group insights will help advertisers to better plan their campaigns and place ads that are more relevant to the audiences that see them.

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  • Comcast Ad Solutions

    By: Staff | May 4 2016

    TV Advertising

    Your Commercial on the Biggest Networks

    Television advertising solutions marry the unique power of TV as a branding platform with the technology to efficiently target a message to the correct consumer, which enables advertisers to focus in markets that matter most.

    Digital Advertising

    Bring Your Message Online

    Now advertisers can utilize cutting-edge technologies to connect online with millions of potential customers more efficiently and with pinpoint accuracy by delivering contextually and geographically targeted messages.

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  • Rovi: Ad Optimization, Media Sales, Customers

    By: Staff | May 2 2016

    Ad Optimizer empowers inventory owners to sell custom audiences that are scalable, relevant and improve advertiser performance. It enables the full utilization of available viewership data to evaluate, differentiate and extract more value from TV inventory.

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  • Charter Communications Accelerates Digital Marketing Success | Tealium Omnichannel Marketing

    By: Staff | Apr 29 2016

    Charter Communications’ business objectives are like many Fortune 500 companies: create innovative products and services, delight customers, and drive faster growth. The difference is that while many companies operate in a national or even international market, Charter operates in a defined territory that includes 12 million homes in 29 states. Within that specific market, Charter masterfully drives customer acquisition and product penetration, and is now one of the largest cable operators in the U.S.

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  • Google Makes Its Mark On TV

    By: Staff | Apr 27 2016

    Scrap cat videos.

    Google wants a piece of the $70 billion linear TV ad pie – of which $300 million-plus and growing is addressable.

    As such, the tech giant unveiled a bunch of TV-related products and updates Wednesday at the National Association of Broadcasters meeting in Las Vegas.

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