By: Staff | Aug 26 2016
Verizon today announced it has entered into an agreement to purchase an approximate 24.5% stake in AwesomenessTV (the "Company"). Upon completion of this transaction, the AwesomenessTV multi-platform media company will be valued at approximately $650 million.
By: Staff | Aug 5 2016
Americans face growing new threats to their personal privacy as phone and cable Internet service providers (ISPs), along with leading Internet companies, expand their ability to capture details about what we do online in order to target us with data-driven personalized advertising. This report examines AT&T, Comcast, Cablevision, Charter, Cox, Verizon, Dish, Time Warner Cable, Viacom, Google, News Corp.
By: Staff | Aug 1 2016
By: Staff | Jul 29 2016
DataLab’s two data affiliate companies are authorized resellers of both credit and demographic data from the nation’s leading data suppliers.
By: Staff | Jul 27 2016
The BrightRoll DSP puts the power of programmatic in your hands, giving you access to inventory across all major ad exchanges, SSPs, and publishers.
By: Staff | Jul 25 2016
With a one-stop, cross-screen marketing partner. That's how.
The retail shopper's path to purchase includes multiple screens.
Take a look at the following pictorgraph for a better understanding of the targeted path to purchase.
For more information, visit http://www.twcmedia.com
By: Staff | Jul 22 2016
By: Staff | Jul 20 2016
Digital Addressable allows you to target and reach your customers on all the digital screens they’re using in the home—computers, laptops, tablets, and mobile—with over 99% accuracy. Advertise among thousands of internet publishers spanning various categories like news, sports, entertainment, food, lifestyle, and gaming, ensuring you connect with the people you want to reach.
By: Staff | Jul 18 2016
Precision Market Insights from Verizon provides brands and agencies with addressable, cross screen advertising solutions and actionable insights based on consumer behavior in mobile. The Precision solutions use the PrecisionID™, an anonymous unique device identifier, which can be used to reach the right audiences through demographic, interest and geographic targeting. Privacy-safe and accurate, the PrecisionID powers impactful, data-driven marketing at scale, enabling brands to:
1. Accurately reach and engage precise target audiences at scale
By: Staff | Jul 15 2016
PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities across time, space, and mobile devices, today announced an integration making PlaceIQ audience data available through Oracle Data Cloud's BlueKai Marketplace.
By: Staff | Jul 13 2016
Both our syndicated and custom solutions provide the most accurate single-source data available. We match viewing data from 2.3 million US households anonymously, at a 1:1 level to purchase data, online behavior, healthcare claims and custom client data.
TiVo Research provides real single-source data you can trust. No modeling. No fusion. No tricks. Just results.
By: Staff | Jul 11 2016
Mary Gail Pezzimenti, Vice President of Content Creation, AOL
"I’m excited to announce that we’ve eclipsed our 1-year anniversary of our award-winning Partner Studio by AOL and share with you the momentum we’ve achieved so far and the direction we’re taking the team into for its second year.
By: Staff | Jul 8 2016
With AT&T AdWorks, advertisers can reach their target audiences and measure the response to ads on several screens. That means we glean insights on ads customers see on TVs, smartphones, and tablets. We offer the largest base of addressable TV advertising. We can also reach those same audiences online and over their mobile devices.
The AT&T AdWorks product suite includes: Addressable TV Advertising, TV Blueprint, AddressablePlus, Interactive TV and Premium Digital Video Advertising (including Otter Media properties).
By: Staff | Jul 5 2016
By: Staff | Jul 1 2016
As the nation's largest cable service provider and it's largest internet service provider, we are in a unique position to provide both the data and the distribution to reach your target audience with otherwise unavailable granularity and proprietary access. As such, XFINITY.com is the foundation for authenticated targeting with proprietary 1st party data. It's the home base for a select audience of elusive premium cable/internet subscribers, who by definition have disposable income, value quality services, and loyally spend time with media via our platforms.
By: Staff | Jun 29 2016
From apps to OTT to mobile devices, new advances in technology and content delivery have blurred the delineation between TV and digital video. TV is beginning to embrace and gain access to what has traditionally made digital so powerful – the application of precise data segmenting and measurement. TV buyers can now apply massive data sets to their strategy, understanding much more about a consumer than the traditional “age and gender” demographics.
By: Staff | Jun 27 2016
Every day, millions of Americans use Comcast to enjoy their favorite TV shows, surf the web, or connect with family and friends. Comcast is the largest mass media and communications company in the world, with 23 million cable subscribers. As the number of screens in a typical household grows, customers are increasingly interested in carrying their entertainment with them and watching television shows whenever and wherever they want.
By: Staff | Jun 24 2016
Comcast Spotlight invests millions of dollars in research to help businesses identify and reach audiences based on demographic, psychographic and geographic data.
By: Staff | Jun 20 2016
Slides from last week's webinar.
By: Staff | Jun 17 2016