Important news stories that cover industry practices and related developments.

  • Facebook has been looking at an alternative to the 'Like' button

    By: Staff | Jun 24 2015

    Facebook has given us a bit more of an insight into some of the more experimental new products and apps its product team has been working on.

    Speaking at the Cannes Lions International Festival of Creativity, Facebook's chief product officer Chris Cox, showed off what could one day work as a more expressive version of the Like button.

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  • Twitter Pushes Ecommerce Efforts

    By: Staff | Jun 22 2015

    Delving deeper into ecommerce, Twitter is testing some new ways to help users discover products within its network.

    Twitter | Media Post

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  • The First 5 Seconds: Creating YouTube Ads That Break Through in a Skippable World

    By: Staff | Jun 18 2015

    Five, four, three, two, one. What keeps people watching after the first five seconds? What can science tell us about the art of video advertising? We took a peek behind the data curtain to see which creative choices capture audiences' attention.

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  • Beyond Frontal Faces: Improving Person Recognition Using Multiple Cues

    By: Staff | Jun 17 2015

    We explore the task of recognizing peoples' identities in photo albums in an unconstrained setting. To facilitate this, we introduce the new People In Photo Albums (PIPA) dataset, consisting of over 60000 instances of over 2000 individuals collected from public Flickr photo albums. With only about half of the person images containing a frontal face, the recognition task is very challenging due to the large variations in pose, clothing, camera viewpoint, image resolution and illumination.

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  • 2015 EFFIE Award Preview: Project Architeuthis

    By: Jeff Chester | Jun 16 2015

    Category: Media Idea

    Client: America’s Navy

    Agency: Lowe Campbell Ewald

    Title: Project Architeuthis: Engaging America's Cyber Warriors

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  • Statement by the Independent Reviewer of Terrorism Legislation on Publication of the Report of the Investigatory Powers of Review

    By: Staff | Jun 15 2015

    EMBARGOED FOR USE AFTER THE REPORT IS LAID IN PARLIAMENT BY THE PRIME MINISTER ON THURSDAY

    11 JUNE 2015

    Today the Prime Minister published the Report of the Investigatory Powers Review, entitled ‘A Question of Trust’.  It was submitted to him by David Anderson Q.C. Independent Reviewer of Terrorism Legislation.

    Quote

    David Anderson said:

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  • AppNexus invites Brands to 'Bring their Own Algorithm' for New Bidder Product

    By: Staff | Jun 12 2015

    AppNexus has launched a new programme which it claims allows advertisers to say “goodbye to the black box” and use their data more effectively.

    The ad tech company has today announced the launch of AppNexus Programmable Bidder (APB), enabling buyers to “bring their own algorithms” and plug them directly into the firm’s infrastructure.

    Available to only a handful of clients, the product will eventually be opened up to all clients with their own data sets. Advertisers will set the parameters for the campaign, while AppNexus will manage bidding, reporting and engineering.

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  • Micro-Moments – Think with Google

    By: Staff | Jun 10 2015

    Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each one is a critical opportunity for brands to shape our decisions and preferences.

    Full article available at http://bit.ly/1AKfsWF

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  • Nielsen Completes Acquisition of Innerscope Research, Launching New Era in Consumer Neuroscience

    By: Staff | Jun 8 2015

    Nielsen today announced that it has completed its acquisition of Innerscope Research and has renamed its combined offering as Nielsen Consumer Neuroscience. The combined entity is thought to be the largest consumer neuroscience organization in the world.

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  • Remarks by Deputy U.S. Trade Representative, Ambassador Robert W. Holleyman II: Digital Economy and Trade: A 21st Century Leadership Imperative

    By: Staff | Jun 5 2015

    Washington, DC – Friday, May 1 – Thank you, Representative Kind, for that warm introduction, and for your leadership of the New Democrat Coalition.  The Coalition’s American Prosperity Agenda recognizes the role that smart economic policy can play in sharpening the competitive edge that makes America home to the world’s finest innovators.  Your commitment to advancing polices to ensure that the Internet remains open, free, and a platform for global innovation is something that we at USTR share.  It is also a key impetus for many of the digital economy initiatives I will describe today.

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  • Nielsen Launches Digital Ad Ratings in China

    By: Staff | Jun 3 2015

    Beijing – May 28, 2015 – Nielsen (NYSE: NLSN) today announced the launch of Digital Ad Ratings in China in collaboration with Tencent, further expanding the solution’s global footprint. Currently available in eight other markets (Australia, Brazil, Canada, France, Germany, Italy, U.K. and U.S.), Digital Ad Ratings has become the industry standard for digital campaign measurement globally.

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  • Digital Marketing Budgets in the Banking Industry Set to Explode

    By: Staff | Jun 1 2015

    Financial marketers will be spending more and more on paid digital advertising in the next five years. This exclusive report looks at the digital advertising trends that will be reshaping the banking the industry in 2015 and beyond.

    Ad spending on digital media by US financial institutions industry will top $7 billion in 2015, a 14.5% gain over 2014, according to a report from eMarketer.

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  • Here Comes the Telco Ad Stack War

    By: Staff | May 29 2015

    Verizon Wireless’ purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is not only for its multi-billion price-tag, but also how it symbolises the attempted re-emergence of telco operators in the digital advertising game; which is valued at $600bn per year. ExchangeWire analyses how the worlds of telecomsand ad tech are starting to collide; as well as previewing some of the conflicts this may cause, as advertisers look to take their campaigns across screens.

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  • Most People Don't Understand 'AdChoices' Icon

    By: Staff | May 28 2015

    Advertisers, agencies and publishers serve the AdChoices icon more than 1 trillion times each month. Yet despite the icon's presence throughout the Web, fewer than one in 10 Internet users know what the small blue symbol in the shape of a sideways triangle actually means, according to the latest State of Media report by the agency Kelly Scott Madison.

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  • YouTube shortens path to purchase

    By: Staff | May 26 2015

    SAN BRUNO, CA: YouTube, the Google-owned online video platform, is launching a new advertising format which will enable advertisers to buy, almost, from within ads.

     TrueView for Shopping links to the technology that powers Google Shopping and allows brands to showcase product details and images within video ads and includes the ability to click to purchase from a brand or retail site.

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  • Mondelez Bets Big on E-Commerce With Shoppable Ads and 'Buy Now' Buttons

    By: Staff | May 21 2015

    Mondelez International—the makers of Oreo cookies, Cadbury chocolate and Trident gum, among other treats—quietly started becoming an e-commerce brand with a a small test in Europe earlier this year. Now, Mondelez plans to convert all its digital media in 25 countries into shoppable ads with "buy now" buttons to drive sales through retailers like Walmart and Amazon.

    The goal is to double Mondelez's online revenue over the next couple of years, particularly on social media where millennials are spending a substantial amount of time.

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  • Don’t forget big data in TTIP and TISA

    By: Staff | May 18 2015

    It is crystal clear what corporations want in the Transatlantic trade greement (TTIP) and the other treaties being negotiated: a commitment to allow cross border data flows and data-processing across all services sectors, including financial services, without any limitations. They consider requirements to use local network infrastructure or local servers as discriminatory, with potentially adverse effects on trade. According to Michael Froman, the American chief negotiator, this is high on the agenda in the trade negotiations.

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  • Digging into the Cross-Device Implications of the Verizon-AOL Deal

    By: Staff | May 14 2015

    Verizon has access to deterministic data – and now it ostensibly owns the programmatic tech to put that data to work via AOL, which the telecom bought for $4.4 billion on Monday.

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  • Researching the New Shopper Experience

    By: Jeff Chester | May 7 2015

    The internet and the usage of smartphones has altered buying –shops are becoming much more experience oriented. They deliver emotions, they address certain values and develop a narrative for shoppers. New payment methods, self-service cashiers are out, while digital signage is getting more accessible. In short, there are many new questions around the shopper. We want to give an update about the recent trends and findings.

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  • Ad Tech Mergers & Acquisitions, Plus the Rise of the Single Stack

    By: Jeff Chester | May 6 2015

    Twitter’s recent agreement to purchase mobile retargetting company TellApart was just the latest round in the ongoing industry consolidation.

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