Important news stories that cover industry practices and related developments.

  • Collective Bias: The Power to Influence

    By: Staff | Aug 10 2015

    What We Measure: Real-Time Engagement Metrics 

    When you run a program with Collective Bias, you have access to our real-time dashboard to get rich engagement metrics at your fingertips, so you can track any piece of content our community creates for you. 

    We track Total Media Value (TMV), earned vs. paid, organic social shares and true blog analytics, by measuring the value of each piece of content and engagement.

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  • Programmatic display advertising set to rise in Europe

    By: Staff | Aug 7 2015

    IAB Europe surveyed more than 1,000 advertisers, agencies and publishers from 29 markets in Europe to provide clarity on the current adoption of programmatic and stakeholder perspectives on its potential for strategic competitive advantage.

     Programmatic trading investments and revenues set to increase 

    Over 90% of all stakeholders say they will increase their programmatic investment or revenue over the next 12 months and 40% expect an increase of more than a third.

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  • Mobile Video Advertising: Making Unskippable Ads

    By: Staff | Aug 5 2015

    In the face of a mobile revolution, consider this: Should where we're telling stories change how we're telling stories? How should video advertising evolve for mobile? Google's Art, Copy & Code team set out to find an answer. Here we explore the results of our first experiment.

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  • Omnicom adds Atlas tags to DoubleClick-served ads

    By: Staff | Aug 3 2015

    Recent moves by Google and Facebook have left some industry observers declaring this the dawn of a “walled garden” era of ad tech — one in which brands and agencies need to use a platform’s ad tech when purchasing that platform’s media.

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  • Cross Device Targeting

    By: Staff | Jul 31 2015

    Chango lets you target and retarget users wherever they spend their time on-the-go. Our intent data — to find users on desktop and reach them on mobile. 

    Our Approach 

    Our cross-device solutions can be used in a variety of ways, depending on your set of goals. Highlighted below is our approach to these different cross-device solutions.

    Scenario 1, Facebook:

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  • The New York Times To Loosen RTB Restrictions, Expand Programmatic Initiatives

    By: Staff | Jul 29 2015

    What’s up with The New York Times Co. and programmatic? We’ve pondered that question before, but the publishing giant declined to speak at the time.

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  • Step Aside, Creators. Brands Are Taking Over YouTube

    By: Staff | Jul 27 2015

    The digital video world will converge on Anaheim, Calif., this week for the sixth annual VidCon, a three-day extravaganza that's grown from 1,400 YouTubers and their rabid fans, to 20,000 strong, with top-tier creators from Vine, Vimeo, Tumblr and Meerkat, just to name a few. Some of the biggest brands on the planet will also be in attendance.

    It's no wonder. While about 90 percent of video viewing is still on TV, according to Nielsen, 18- to 34-year-olds—a demographic coveted by advertisers—are increasingly cutting the cord.

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  • IAB Programmatic Revenue Report 2014 Results

    By: Staff | Jul 24 2015

    July 20, 2015 — Over the last several years, publishers and advertisers have continued to adopt programmatic buying and selling of digital inventory into their media strategies; however, within the complex programmatic ecosystem there has been a lack of consensus around the definition of programmatic and its associated types and formats and the size of the programmatic market in comparison with the overall internet advertising market.

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  • Tsunami of Offline Customer Data is Flowing to the Web

    By: Staff | Jul 22 2015

    Call it something dry like "data on-boarding" or something marketable like "connectivity." Whatever it's called, Acxiom-owned LiveRamp is doing a lot more of it than a year ago. The company currently "on-boards" or connects 20 billion consumer records representing individuals or households each month, or around 240 billion per year.

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  • Brands Start Hosting Real-Time Video Chats on Facebook

    By: Staff | Jul 20 2015

    Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action.

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  • The New Real-time Bidding Formula

    By: Staff | Jul 17 2015

    Real-time Bidding (RTB), a key component of the programmatic advertising revolution, represents a massive platform change in the way we advertise online by bringing the relevance and efficiency of search to display. RTB spend will reach 429 million GBP this year (eMarketer) as budget moves away from more traditional channels.

    If advertisers consider RTB for display there are a couple of tips to help get it right:

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  • Cross-device conversion metrics come to DoubleClick

    By: Staff | Jul 15 2015

    Last week during the DoubleClick Leadership Summit (DLS), we introduced cross-device measurement across all of our DoubleClick advertiser products.
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  • Netflix pushes programmatic

    By: Staff | Jul 13 2015

    NEW YORK: Netflix, the online video platform, believes that programmatic advertising can provide numerous benefits for its brand – not least the ability to deliver personalised marketing messages at scale.

    Kathy O'Dowd, Netflix's global director/programmatic marketplace and channel development, discussed this topic at MediaPost's OMMA Programmatic Display conference.

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  • Mobile-Minded: The Small Screen Isn’t So Small

    By: Staff | Jul 10 2015

    Facebook commissioned SalesBrain, a US-based neuromarketing agency, to understand how people’s brains and physiology respond to identical stimuli viewed on a smartphone versus on a TV. The study focused on how the brain responds to 4 key areas: engagement, attention, emotion and retention.

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  • Programmatic, Coming to a Street Near You

    By: Staff | Jul 8 2015

    Programmatic media-buying technologies are taking over the internet at a rapid pace, so much so that traditional offline media is the new frontier for the tech. Programmatic, digital out-of-home (DOOH) has been pioneered in APAC, and is now being exported around the globe. ExchangeWire charts is progress.

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  • Understanding Adobe's Audience Manager

    By: Staff | Jul 6 2015

    What is Adobe Audience Manager? 

    It’s a data management platform that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.
    • Understand your audiences: Get a complete view of your audience by combining all of your data sources in one place.
    • Create new segments: Continually discover and organize new, valuable segments for smarter targeting and personalization.
    • Advertise effectively: Make your ad campaigns more productive by targeting specific segments on any
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  • The Rise of Digital Omnivores

    By: Staff | Jul 4 2015

    In case you missed it, we recently released a study showing the first holistic analysis of cross-platform digital media consumption in the U.S., entitled Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The study brings together insights from across the comScore mobile suite of products and provides a first look at survey-based behavioral data on tablet use.

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  • Acxiom Honored with 31 Industry Awards

    By: Staff | Jul 1 2015

    LITTLE ROCK, Ark.--(BUSINESS WIRE)--Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that its Digital Impact division, now Acxiom Impact™, has won 11 “Best of Industry” 2015 

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  • Marketers Put First-Party Data First

    By: Staff | Jun 30 2015

    Despite struggles, marketers remain focused on improving big data, and those putting money toward such efforts are reaping the benefits.

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  • Can Mondelez, Facebook Sell More Cookies Online?

    By: Staff | Jun 26 2015

    Mondelez International has struck a new deal with Facebook that the Oreo maker says will help it crack the code for selling more cookies online.

    The pact renews a one-year global strategic partnership announced in March of 2014 that covered 52 countries and gave the snacks and candy marketer access to Facebook's beta testing programs. The new arrangement also covers 52 countries and will "focus on creating and delivering creative video content and driving impulse snack purchasing online," according to a statement issued on Tuesday.

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