By: Staff | Aug 10 2015
We track Total Media Value (TMV), earned vs. paid, organic social shares and true blog analytics, by measuring the value of each piece of content and engagement.
By: Staff | Aug 7 2015
IAB Europe surveyed more than 1,000 advertisers, agencies and publishers from 29 markets in Europe to provide clarity on the current adoption of programmatic and stakeholder perspectives on its potential for strategic competitive advantage.
Programmatic trading investments and revenues set to increase
Over 90% of all stakeholders say they will increase their programmatic investment or revenue over the next 12 months and 40% expect an increase of more than a third.
By: Staff | Aug 5 2015
In the face of a mobile revolution, consider this: Should where we're telling stories change how we're telling stories? How should video advertising evolve for mobile? Google's Art, Copy & Code team set out to find an answer. Here we explore the results of our first experiment.
By: Staff | Aug 3 2015
Recent moves by Google and Facebook have left some industry observers declaring this the dawn of a “walled garden” era of ad tech — one in which brands and agencies need to use a platform’s ad tech when purchasing that platform’s media.
By: Staff | Jul 31 2015
Chango lets you target and retarget users wherever they spend their time on-the-go. Our intent data — to find users on desktop and reach them on mobile.
Our cross-device solutions can be used in a variety of ways, depending on your set of goals. Highlighted below is our approach to these different cross-device solutions.
Scenario 1, Facebook:
By: Staff | Jul 29 2015
What’s up with The New York Times Co. and programmatic? We’ve pondered that question before, but the publishing giant declined to speak at the time.
By: Staff | Jul 27 2015
The digital video world will converge on Anaheim, Calif., this week for the sixth annual VidCon, a three-day extravaganza that's grown from 1,400 YouTubers and their rabid fans, to 20,000 strong, with top-tier creators from Vine, Vimeo, Tumblr and Meerkat, just to name a few. Some of the biggest brands on the planet will also be in attendance.
It's no wonder. While about 90 percent of video viewing is still on TV, according to Nielsen, 18- to 34-year-olds—a demographic coveted by advertisers—are increasingly cutting the cord.
By: Staff | Jul 24 2015
July 20, 2015 — Over the last several years, publishers and advertisers have continued to adopt programmatic buying and selling of digital inventory into their media strategies; however, within the complex programmatic ecosystem there has been a lack of consensus around the definition of programmatic and its associated types and formats and the size of the programmatic market in comparison with the overall internet advertising market.
By: Staff | Jul 22 2015
Call it something dry like "data on-boarding" or something marketable like "connectivity." Whatever it's called, Acxiom-owned LiveRamp is doing a lot more of it than a year ago. The company currently "on-boards" or connects 20 billion consumer records representing individuals or households each month, or around 240 billion per year.
By: Staff | Jul 20 2015
Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action.
By: Staff | Jul 17 2015
Real-time Bidding (RTB), a key component of the programmatic advertising revolution, represents a massive platform change in the way we advertise online by bringing the relevance and efficiency of search to display. RTB spend will reach 429 million GBP this year (eMarketer) as budget moves away from more traditional channels.
If advertisers consider RTB for display there are a couple of tips to help get it right:
By: Staff | Jul 15 2015
By: Staff | Jul 13 2015
NEW YORK: Netflix, the online video platform, believes that programmatic advertising can provide numerous benefits for its brand – not least the ability to deliver personalised marketing messages at scale.Kathy O'Dowd, Netflix's global director/programmatic marketplace and channel development, discussed this topic at MediaPost's OMMA Programmatic Display conference.
By: Staff | Jul 10 2015
Facebook commissioned SalesBrain, a US-based neuromarketing agency, to understand how people’s brains and physiology respond to identical stimuli viewed on a smartphone versus on a TV. The study focused on how the brain responds to 4 key areas: engagement, attention, emotion and retention.
By: Staff | Jul 8 2015
Programmatic media-buying technologies are taking over the internet at a rapid pace, so much so that traditional offline media is the new frontier for the tech. Programmatic, digital out-of-home (DOOH) has been pioneered in APAC, and is now being exported around the globe. ExchangeWire charts is progress.
By: Staff | Jul 6 2015
By: Staff | Jul 4 2015
In case you missed it, we recently released a study showing the first holistic analysis of cross-platform digital media consumption in the U.S., entitled Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The study brings together insights from across the comScore mobile suite of products and provides a first look at survey-based behavioral data on tablet use.
By: Staff | Jul 1 2015
LITTLE ROCK, Ark.--(BUSINESS WIRE)--Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that its Digital Impact division, now Acxiom Impact™, has won 11 “Best of Industry” 2015
By: Staff | Jun 30 2015
Despite struggles, marketers remain focused on improving big data, and those putting money toward such efforts are reaping the benefits.
By: Staff | Jun 26 2015
Mondelez International has struck a new deal with Facebook that the Oreo maker says will help it crack the code for selling more cookies online.
The pact renews a one-year global strategic partnership announced in March of 2014 that covered 52 countries and gave the snacks and candy marketer access to Facebook's beta testing programs. The new arrangement also covers 52 countries and will "focus on creating and delivering creative video content and driving impulse snack purchasing online," according to a statement issued on Tuesday.