Important news stories that cover industry practices and related developments.

  • Comcast Expands Use of Big Data to Track What You Do

    By: Staff | Feb 23 2017

    Making a key big data move, Comcast has quietly scooped up a small video metadata specialist to delve deeper into the programming that it delivers, improving the viewing experience for subscribers while opening up possible new advertising revenue opportunities for the giant US MSO. 

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  • Safeguards needed for Big Data targeting in political campaigns

    By: Staff | Feb 21 2017

    Resonate’s HI-RES Intelligence-to-Activation platform enhances your understanding of your audience with unique insights about their motivations, values, media consumption habits and behaviors–to illuminate why they make the decisions they make–or don’t make. Then Resonate puts your message in front of them – wherever they are online.

    Statistics:

    58% of consumers are more likely to be influenced by their friends and family

    47% of consumers are less likely to think immigration strains the US economy

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  • Digital Safeguards Needed for Global Youth as Toy Companies Join Forces with Online Data Marketers

    By: Staff | Feb 16 2017

    Mattel, Inc., the leading global childhood play and development company, today announced a new strategic partnership with Alibaba Group, the world's largest online and mobile commerce company. Leveraging Mattel's iconic brands and expertise in play as well as Alibaba's wealth of data and insights into the Chinese consumer base, the expanded partnership aims to re-shape the way parents in China think about play.

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  • These digital coupons may give you a discount, but track and target you

    By: Staff | Feb 13 2017

    Quotient Technology Inc, a leading digital promotions and media company connecting brands, retailers, and shoppers, today announced the launch of the Quotient Media Exchange (QMX), a data-drive

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  • Growing Threats to Consumer Privacy via Connected TVs

    By: Staff | Feb 9 2017

    With the addition addressable TV to the Drawbridge Cross-Device Platform, brands now have the ability to seamlessly reach their audiences across desktop, mobile, connected TV, and now programmatic TV inventory sources, ensuring that both traditional cable subscribers and cord-cutters are exposed to your brand's message on all of their devices. If you're looking to reach TV viewers – not programs – contact us today to learn more.

    The New TV Landscape

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  • Facebook Must Develop Safeguards for Political Data-Driven Advertising & Targeting

    By: Staff | Jan 30 2017

    This is a case study of Facebook's work for Judicial Watch illustrating how the media, digital advertising & social networking company uses micro-targeting and tracking for political causes. 

    ---

    Established in 1994, Judicial Watch is a conservative non-partisan government watchdog organization that promotes transparency, accountability and integrity in government, politics and law. It has filed lawsuits against the last several US presidential administrations.

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  • Google and Facebook Must Adopt Responsible Practices Regarding Role in Political Campaigns

    By: Staff | Jan 26 2017

    What can marketers learn from the latest data about voter behavior online?

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  • Cognitive Computing Used to Identify You, Personalize and Target you for Ads

    By: Staff | Jan 23 2017

    Personality models 

    As described in Personality Insights basics, Personality Insights analytics are developed based on the psychology of language in combination with data analytics algorithms. The characteristics are described in terms of three models:

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  • Political Campaigns Transform TV into Targeting Tool for Political Campaigns

    By: Staff | Jan 20 2017

    Deep Root Analytics, a leading media analytics company that creates multi-sourced media data platforms for television audience targeting and ad monitoring, announced today that it has teamed up with D2 Media Sales to enable political & advocacy advertisers to target households using proprietary audience segments.

    Deep Root Analytics has created 26 proprietary segments of voters based on partisan or issue affinity and has pre-matched these segments to D2’s advertising platform, providing addressable TV advertising to nearly 22 million DIRECTV and DISH satellite households.

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  • Time to Regulate Role of Algorithms in Political Campaigns

    By: Staff | Jan 18 2017

    The Power of Algorithms: 

    AudiencePredictor™ and AudienceExcluder™ 

    Pursue your best audiences by utilizing The Trade Desk’s proprietary targeting algorithms. AudiencePredictor™ employs third party data to identify users who fit your ideal voter profiles.  

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  • Digital Food Marketing to Children and Adolescents: Problematic Practices and Policy Interventions

    By: Staff | Jan 18 2017

    This report examines trends in digital marketing to youth that uses "immersive" techniques, social media, behavioral profiling, location targeting and mobile marketing, and neuroscience methods. Recommends principles for regulating inappropriate advertising to youth.

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  • Smart Zones for Politics & Advocacy

    By: Staff | Jan 15 2017

    Politics is about fundraising, message management, and getting out the vote. Using Semcasting voter history data, the Smart Zones platform has been optimized to support voter registration goals and donor profiling, and identify and to target activist interests and propensities, such as participating in a GOTV program or attending a town hall meeting.

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  • Expanding Surveillance of Consumer Set-top Box via Big Data used for Targeting Public

    By: Staff | Jan 9 2017

    Powered by unique census-level data, 605’s state-of-the art analytics tools and methodologies transform raw data into precise and actionable insights on a national basis.

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  • Data on Billions of Consumers in New Digital Targeting Platform

    By: Staff | Jan 4 2017

    GroupM, the media investment management group of WPP, today announced the global launch of [m]PLATFORM, an advanced technology suite of flexible media planning applications, data analytics and digital services. The platform will improve advertisers’ ability to use audiencedefining insights from hundreds of data sources to find and communicate with their consumers across all media. [m]PLATFORM makes it possible for media planners at GroupM agencies to use the most detailed consumer data to achieve results for their clients.

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  • Unruly Taps IBM Watson To Improve Accuracy of Online Marketing Campaigns

    By: Staff | Jan 2 2017

    British ad tech company Unruly has turned to IBM Watson to create a new cognitive powered psychographic targeting tool to increase the effectiveness of digital video ads. Unruly DNA combines the company’s emotional intelligence tools with IBM Watson’s machine learning capabilities to help identify and engage the people most likely to increase a brand’s sales.

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  • Big Data gets Bigger to Track Your Every Move, Program, and Music

    By: Staff | Dec 22 2016

    Nielsen announced it has entered into an agreement with Tribune Media Company to purchase Gracenote, the industry’s premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video, music, audio and sports content.

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  • Salesforce Big Data Gets Bigger As It Acquires Targeting Powerhouse Krux

    By: Staff | Dec 19 2016

    The Krux platform helps marketersmedia companies, and agencies put data to work to orchestrate breakthrough brand experiences, deepen consumer engagement, and drive business results. 

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  • Nielsen Marketing Cloud Grows Its Global Footprint

    By: Staff | Dec 12 2016

    On June 20, 2016, Nielsen today launched its Nielsen Marketing Cloud in Europe, enabling regional and global clients to dramatically improve marketing outcomes and reduce media waste across multiple platforms. The Nielsen Marketing Cloud delivers unrivaled consumer data and analytics only Nielsen can provide in addition to a full-suite of first-party data management, cross-platform media planning, marketing activation and real-time campaign analytics applications.

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  • Big Data, Mobile Marketing, Online Payments via Chase Bank pushing Fast Food

    By: Staff | Dec 9 2016

    Starting today, Chase customers can use the Chase Pay® app to order ahead and pay at participating quick-service restaurants. 

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  • AI / Cognitive Computing Comes to Marketing

    By: Staff | Dec 7 2016

    Artificial intelligence isn’t just for science fiction films anymore—it’s a real tool for marketers and advertisers across industries. From natural language processing to social data parsing, cognitive solutions can solve some challenges that brands could not previously tackle. Nish Parekh, program director of IBM Watson client services, spoke to eMarketer’s Maria Minsker about how the company’s Watson technology is strengthening marketers’ decision-making capabilities. 

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