By: Jeff Chester | Nov 1 2017
Learn about NCC Digital Media: the primary source for reaching consumers across all screens, helping brands target consumers across all screens.
By: Jeff Chester | Sep 25 2017
Seven independent ad tech companies debuted a programmatic consortium on Thursday that pools their supply- and demand-side cookie IDs into one shared identity asset.
The consortium is helmed by AppNexus, MediaMath and LiveRamp, which provides the data matching. Other launch partners include Index Exchange, Rocket Fuel, LiveIntent and OpenX.
And it’s a shot across the bow of Facebook and Google, which suck in a majority of digital ad dollars.
By: Jeff Chester | Sep 23 2017
Released on September 22, 2017 at a political microtargeting conference held in Amsterdam, in response to the recent announcement by Facebook and Mark Zuckerberg on changes to how they conduct political ad campaigns.
By: Jeff Chester | Sep 18 2017
Integrated into their end-to-end platform, Smartplay provides a real-time, one-to-one connection to viewer’s device, enabling them to optimize monetization opportunities.
By: Jeff Chester | Sep 13 2017
Equifax Inc., a global information solutions provider, today unveiled its next-generation Data-driven Marketing capabilities, designed to help brands conquer the challenges preventing them from realizing their data-driven marketing goals.
By: Jeff Chester | Sep 5 2017
What connects cable, online and on demand viewers? NCC Digital Video.
NCC’s approach to advertising reaches premium voter audiences across all screens.
Only NCC has the unrivaled ability to target authenticated subscribers in a variety of ways across premium cable content and websites. And with our targeting technology, NCC can continue to target this subscriber as well as additional specific audiences throughout the web.
By: Jeff Chester | Sep 1 2017
Deep Root Analytics, a leading media & audience analytics company that creates data platforms for audience targeting and ad monitoring, announced today that it has expanded the number of audiences available with D2 Media Sales to enable political, corporate & advocacy advertisers to target Dish and DIRECTV households using proprietary audience segments.
By: Jeff Chester | Aug 30 2017
Political data firms on both sides of the aisle have bolstered their addressable TV capabilities. Today, Democratic data firm TargetSmart and Republican data outfit Data Trust each announced new partnerships with TV data providers. The outcome should be even more TV spots, especially from congressional campaigns, targeted to households of key voter segments than ever before.
By: Jeff Chester | Aug 28 2017
FourthWall Media and Data Trust announced a partnership that will create a unique feed utilizing Data Trust’s comprehensive data warehouse. Data Trust will connect FourthWall’s census-level television viewership data to its GOP dataset of over 190 million American voters from all 50 states. The integrated solution will help allied analytics companies build media and television-centric targeting solutions for their customers.
By: Jeff Chester | Jul 11 2017
By: Jeff Chester | Jun 13 2017
The new report by Cracked Labs titled "Corporate Surveillance in Everyday Life" with contributions by CDD's Katharina Kopp, provides a powerful overview of the commercial surveillance infastructure, key players and trends.
The report is available as a ten-part overview online and as a free, detailed 93-page PDF.
By: Katharina Kopp | May 31 2017
By: Jeff Chester | Mar 30 2017
CDD Executive Director, Jeff Chester speaks on Congress’ dismantling of the FCC Privacy Rule with CNN’s Jake Tapper on March 29th, 2017.
By: Jeff Chester | Mar 21 2017
Young people are growing up in a digital world of constant connectivity – engaging 24/7 through social media, mobile devices, gaming platforms, and video streaming channels. While offering important opportunities for youth to express their creativity, explore and learn, interact with their peers, and participate in civic discourse, contemporary digital media can also pose threats to their privacy and can negatively impact their development. Children and teens spend or influence an estimated $1.2 trillion a year worldwide.
By: Jeff Chester | Mar 16 2017
By: Yewande Ogunkoya | Mar 15 2017
NYIAX aims to transform ad inventory into standardized and durable securities.
A blockchain-enabled media trading platform running in the cloud and powered by Nasdaq.
By: Yewande Ogunkoya | Mar 10 2017
As marketers think about reaching their audiences at the right moment with the right message, music streaming offers a powerful channel to seamlessly activate CRM data and engage customers during high-impact moments. Today at RampUp 2017, Spotify and LiveRamp™, an Acxiom® company, are partnering to enable marketers in the U.S.
By: Yewande Ogunkoya | Mar 8 2017
Today in the over-the-top (OTT) world, broadcasters and OTT service providers have few insights into what their viewers’ consumption habits are. Insights are key to making real-time decisions and personalizing a viewer’s experience, from content to ads and more.
By: Yewande Ogunkoya | Feb 23 2017
Making a key big data move, Comcast has quietly scooped up a small video metadata specialist to delve deeper into the programming that it delivers, improving the viewing experience for subscribers while opening up possible new advertising revenue opportunities for the giant US MSO.
By: Yewande Ogunkoya | Feb 21 2017
Resonate’s HI-RES Intelligence-to-Activation platform enhances your understanding of your audience with unique insights about their motivations, values, media consumption habits and behaviors–to illuminate why they make the decisions they make–or don’t make. Then Resonate puts your message in front of them – wherever they are online.
58% of consumers are more likely to be influenced by their friends and family
47% of consumers are less likely to think immigration strains the US economy