Forever Beta & Crowdtap + Pernod-Ricard Partner to Create Absolut Reality Experience
ABSOLUT threw a party at Brooklyn's trendiest music club, but wanted to invite people nationwide. Pernod-Ricard partnered with Forever Beta & Crowdtap to create the Absolut Reality experience by creating a 360-degree trailer of a 17-minute virtual reality concept. Thousands of free Google Cardboard VR headsets allowed technology-lovers to participate in the event. The event lit up social networks. Ongoing conversations provided feedback to the brand. The campaign made the party accessible to an additional 600 virtual livestream parties hosted across the United States.
Affiliated Agency: Forever Beta & Crowdtap (technology partner)