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Food Marketing in the Digital Age: A Conceptual Framework and Research Agenda

An analysis of the contemporary digital marketing landscape, focusing on the promotion of food & beverage products to youth.  Written by Kathryn Montgomery, Ph.D., Sonya Grier, Ph.D, Lori Dorfman, Dr.PH, and Jeff Chester, MSW. 

This report provides a brief summary of how digital marketing works and the role it plays in promoting unhealthy food and beverages to children. Detailed in the report are key concepts of digital marketing; implications for young people’s health; challenges digital marketing concepts raise for researchers; and relevant theoretical models for understanding how the new digital marketing framework acts on children and youth. Crucial gaps in knowledge and an agenda for future research are also highlighted.

PDF icon Digital_Food_Mktg_Conceptual_Model Report.pdf


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