The Direct Marketing Association has not played a positive role in the debate over privacy. For example, it (absurdly) has worked to exempt all the forms of data collection marketers do from the proposed Do Not Track safeguard. As it plans for its big Washington, DC conference, look at how it frames the problem:
USING CONSUMER DATA MAY BE HAZARDOUS
Responsible marketers rely on data to create relevant, informed campaigns that turn consumer heads by delivering greater value.
Now, they are at risk of turning the heads of activists and regulators who want to attack our data–driven way of life.
These are just some of the threats that the data-driven CMO faces today.
The question is – WHAT WILL YOU DO ABOUT IT?
...TAKE ACTION ON CAPITOL HIL
Take advantage of this opportunity to talk face–to–face with members of Congress and their staffs about the issues impacting your bottom line and what needs to be done to ensure responsible access to marketing data.Meet with the Members of Congress making vital decisions about your use of consumer data.