Turner Takes Next Step to Re-Imagining Advertising with Turner Ignite

By: Staff | Mar 4 2016

Turner Ad Sales is returning to the CES this week as part of an ongoing approach to collaborate with clients and agencies through ideation-fueled discussions. With an introduction by Turner Ad Sales president Donna Speciale, the meetings will include her new leadership team and introduce a new insights-powered unit within the division, TURNER IGNITE, led by executive vice presidents Dan Riess, head of Content Partnerships and Michael Strober, head of Client Strategy & Ad Innovation. Speciale will share Turner Ad Sales’ vision in better enabling business partners to re-imagine advertising by combining data and content. 

Turner Ignite is the combination of two solution-oriented teams under Strober and Riess. The unit will focus on content and data solutions that power the next generation of portfolio capabilities for Turner, enhancing the ad viewing experience while also driving better ad performance.  During the meetings at CES, Turner Ignite will share with clients how they can keep one foot in today’s opportunities, while stepping another foot into tomorrow’s possibilities. Clients will be led through a suite of planning, creating, targeting and measuring solutions that put the consumer at the center of it all, and drive stronger business results for partners.

"Turner Ignite will play an instrumental role in moving our partners’ businesses forward,” said Speciale. “While other companies separate their data and content teams, we believe it’s vital to bring them together, allowing advertisers to re-imagine the possibilities of advertising in one conversation. We want to continue to be a resource to clients and better help them accomplish their goals. With Turner Ignite and this powerful suite of solutions, we are set up to make that happen now.”

Turner Ignite will share the newest tool within its arsenal of capabilities, Turner Native Plus. Once experienced only on digital and social platforms, Turner Native Plus expands the power of native advertising to television, producing a powerful environment for better brand storytelling. Utilizing targeting capabilities to find the right placement across the entire portfolio, Turner will align with a brand and replace the traditional commercial pod with a space more powerful and impactful to the viewer. Turner can produce longer-form branded content for a client, or utilize the client’s existing and typically digital-based long-form content that previously didn’t have a home on television. Turner Native Plus will extend storytelling into the commercial pod by developing the right environment for the client, increasing exposure to the brand, and as a result, driving higher ROI. 

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