Time to Regulate Role of Algorithms in Political Campaigns

By: Staff | Jan 18 2017
Explosion of Digital Profiling and Targeting of Voters Requires Scrutiny, Safeguards
The Power of Algorithms: 

AudiencePredictor™ and AudienceExcluder™ 

Pursue your best audiences by utilizing The Trade Desk’s proprietary targeting algorithms. AudiencePredictor™ employs third party data to identify users who fit your ideal voter profiles.  

Similarly, AudienceExcluder™ gives you the power to save budget by not serving ads to users who are unlikely to meet your conversion goals….Another important part of the programmatic ecosystem is the push to strategically unite messaging across all devices. Desktop cookies, once thought of as the holy grail of media tracking, have given way to cross device targeting and location analysis. As the average number of connected devices steadily rises, omnichannel marketing is becoming crucial in reaching users with the right message, at the right moment, on the device they’re using at that moment. 

This capability ensures device appropriate messages are sent throughout the target user’s day. An ad delivered during the work day, for instance, will go to the user’s desktop, while mobile ads are delivered during lunch and after work.

With Factual’s datasets integrated into The Trade Desk platform, campaign managers can use hyperlocal segmentation to target mobile users. This level of precision enables candidates to target users in a specific area at the right time.
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Clients of The Trade Desk can tap into Semcasting’s Political Data Suite, which uses IP and location data to target audiences with precision accuracy and maximum reach across devices. With nearly 100 percent of registered voters have been mapped to party, early voting, absentee voters, registered independent party preference, voter activism in Primaries and GOTV, as well as high-value donors and repeat donors, political audiences have never been easier to reach.
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The Trade Desk’s partnership with L2 Political enables clients to access L2’s 160 million record national voter database. This data includes complex vote histories, party IDs, issue profiles and hundreds of fields of demographic and consumer 
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Reach current voters on The Trade Desk with i360. With more than 60 political, issue and lifestyle segments, constantly recalibrated and refreshed based on incoming data, i360 provides both the quantity needed to have an impact and the quality necessary to serve meaningful content to responsive audiences.
 
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See The Trade Desk Election 2016 PDF attached below. 

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