By: Staff | Mar 14 2016
Snapchat is the best way to reach More than 60% of U.S.13 to 34 year-old smartphone users are Snapchatters. Over 100 Million Snapchatters and growing.year-olds.
Why 13 to 34 Year-Olds Love Snapchat:
Snaps provide a personal window into the way you and your friends see the world.
Be Here, Now
Stories are updated in real-time and expire after 24 hours.
Snaps are a reflection of who you are in the moment—there is no need to curate an everlasting persona.
The Best Mobile Video Platform
"The whole notion of turning your phone on its side to watch a video is awkward and a bit of a hassle… Our findings have convinced us that we need to move even more aggressively to develop vertical content."
–Jon Steinberg, CEO Daily Mail
"They have a massive audience that’s passionate and engaged, but it's not one that CNN is reaching on a day-to-day basis."
–Andrew Morse, CNN Digital General Manager
"[Snapchat] offers something unique in the world of mostly-broadcast, feed-centric social media—intimacy at scale."
–Victor Pineiro, AdAge
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