Rovi: Ad Optimization, Media Sales, Customers

By: Staff | May 2 2016

Ad Optimizer empowers inventory owners to sell custom audiences that are scalable, relevant and improve advertiser performance. It enables the full utilization of available viewership data to evaluate, differentiate and extract more value from TV inventory.

Ad Optimizer leverages an end-to-end predictive analytics engine to identify specialized audience segments and forecast viewership. Inventory owners can then use Ad Optimizer to build and execute audience-based media plans to reach those segments and optimize the value of their TV inventory while improving operational efficiency.

Data-agnostic, Ad Optimizer is able to process raw data from millions of set-top boxes and panel sources as well as target data from multiple third-party consumer sources to fuel rich segmentation and optimization, and forecast viewer behavior and audience impression inventory.


  • Build and execute audience-based media plans.
  • Enjoy fully integrated, end-to-end media planning and delivery, including custom, optimized media plan proposals. 
  • Increase the value of audiences and extend advertiser reach. 
  • Maximize inventory and revenue across multiple channels. 
  • Leverage a data-agnostic application, drawing from lifestile, billing, viewership and behavioral data. 
  • Improve business performance through closed-loop post-analysis.
  • Measure audience and reach.
  • Access optional support for programmatic buying interfaces.

Rovi Media Sales

Consumers are spending more time with more media, across devices. With fragmented TV viewing and so many content options, it takes more time for consumers to find something to watch than ever before. Rovi Advertising is uniquely positioned to reach consumers as they look for content and capture their attention as they make entertainment choices.

Rovi Advertising enables advertisers, agency planners and buyers, content providers and marketers to reach consumers in “search and discover mode,” when they are highly receptive to advertising. Our interactive display ads appear as content choices in smart TV user interfaces/applications as well as the interactive program guide (IPG), which captures up to 13 percent of viewers tuning away from commercials.* This ideal placement makes Rovi Advertising a perfect complement to today’s TV media buys.

With more than 20 years of experience executing advanced advertising, we can help you align your campaign elements to drive awareness and revenue. With viewers numbering in the millions and ads creating billions of impressions, Rovi Advertising can help you reach a growing audience of receptive consumers where entertainment decisions are made.

Advanced Advertising

Our interactive banner ads in the guide and other interfaces have the ability to drive instant research on products and services, as well as live and C3 tune-in. Optimally placed and providing significant share of voice, the ads lead consumers to longer-form branded content or rich-media branded destinations. We also offer video advertising opportunities on TotalTV, an online guide to TV programming. Rovi Advertising is available in the U.S., Canada, the U.K., Germany, Spain and other global markets.

Receptive Viewers

With inventory in service provider IPGs and on connected TVs and Blu-ray players, Rovi reaches consumers while they are searching for something new to watch. They notice ads and find them valuable. Your ads can be their content choice.

Rovi Ad Insights

With multi-platform campaigns, it’s hard to measure success using conventional methods. Rovi Advertising features a robust analytics engine that allows us to provide detailed reports on campaign performance. With one of the largest samples of return-path data from set-top boxes plus census-level information from digital devices, Rovi Advertising provides proof of performance and campaign diagnostics.

Rovi Customers

Globally recognized brands turn to Rovi.

Every day around the world, millions of consumers encounter Rovi technologies when they use their favorite entertainment apps, devices and services. Rovi helps the TV service providers, hardware manufacturers, streaming media services, broadcasters, content producers and advertisers behind those services, applications and products provide better entertainment discovery experiences and maximize the value of content and audiences.

  • América Móvil
  • Armstrong
  • AT&T
  • Charter Spectrum
  • DISH Network
  • EchoStar
  • Facebook
  • Grundig Arcelikk
  • Mediacom
  • Megacable
  • Microsoft 
  • Nuance
  • Panasonic
  • Samsung
  • Shazam
  • SoundHound
  • Trans World Entertainment


For more information about Rovi, visit

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