Oracle Buys AddThis: Strengthens Oracle's Data as a Service Offering
By: Staff | Jan 8 2016
The AddThis Audience Intelligence (Ai) platform combines big data, machine learning and deep ecosystem connections into tools that help you stay ahead.
Our Products Are Built to Help You Optimize Your Marketing Outcomes:
See inside custom audiences to reveal content engagement habits, geographic distinctions and brand adjacencies.
Find your most relevant audiences – quickly, and at scale.
Deepen audience relationships with relevant calls to action on your own site.
Connect with your audience by sharing multimedia content you know they’ll care about.
It All Starts with Extraordinary Data
With 15 million sites in our ever-expanding data co-op, AddThis has unparalleled insight into the interests, intent and activity of over 1.9 billion uniques on the open web. No other entity can match the reach or depth of the first party permissioned data ingested into Ai every day, which means only AddThis can provide you with a truly current and holistic view into what your audiences actually care about.
Built on Open Source Technology
AddThis has written open-source code that others, such as Facebook and Twitter, now use to manage tremendous volumes of data. Our native technology includes innovations that take you through the data funnel; from processing billions of requests to storage and refinery to turning them into actionable insights.
For more information, visit http://bit.ly/1mL2yS9