Nielsen Completes Acquisition of Innerscope Research, Launching New Era in Consumer Neuroscience
By: Staff | Jun 8 2015
Nielsen today announced that it has completed its acquisition of Innerscope Research and has renamed its combined offering as Nielsen Consumer Neuroscience. The combined entity is thought to be the largest consumer neuroscience organization in the world.
Boston-based Innerscope has been a leader in integrating multiple tools of consumer neuroscience, combining biometrics, neurometrics and psychometrics to deliver unprecedented understanding of consumer behavior. By adding Innerscope’s best-in-class biometrics and facial coding technologies plus additional expertise in eye tracking and integrating self-report to its EEG and other technologies, Nielsen Consumer Neuroscience offers one comprehensive suite of conscious and non-conscious research solutions on a global scale.
The unique and unparalleled insights gained from these combined technologies will empower clients to make even more informed and strategic business decisions with greater confidence and greater return on investment.
“Through this acquisition, we will deliver to clients unprecedented understanding of consumer behavior that helps brands build deeper connections and optimize product and communication performance,” said Joe Willke, President for Nielsen Consumer Neuroscience. “We are delighted to welcome Innerscope Research into the Nielsen family.”
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