Merkle Acquires dbg, a UK-based Marketing Solutions Agency
By: Staff | Feb 15 2016
Columbia, MD - Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced its acquisition of dbg (dbg.co.uk); a UK-based, independent marketing solutions agency that specializes in optimizing client data to make compelling connections to drive growth and improve marketing and business performance.
Launched in 2007, dbg specializes in the use and assimilation of first, second, and third-party data, employing analytics and technology to create informed customer interactions that drive growth for brands. The company delivers expertise in database marketing, campaign management, and marketing automation to a wide range of European and international clients, including Renault, Ted Baker, Center Parcs, RBS and VW. Dbg’s team of 140 experts will join Merkle’s Marketing Solutions Group, bringing Merkle’s total number of UK-based employees to more than 300 and more than 3,000 worldwide.
This is the second in a series of planned European acquisitions designed to reinforce Merkle’s global presence. It follows the company’s 2015 acquisition of Periscopix (periscopix.co.uk), a leading London-based performance marketing and programmatic agency. Tim Berry, who formerly served as president of Merkle’s CRM solutions, will assume the role of president of Merkle Europe, driving the agency’s overall European growth strategy.
“We are thrilled to welcome dbg to the Merkle family,” said David Williams, Merkle’s chairman and CEO. “As the needs of our European and multi-national clients expand, it’s important for Merkle to build competencies that complement our U.S. business model, working with in-country professionals who share our values of hard work and entrepreneurial spirit.”
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