Growth of Hyper-local geo-targeting of consumers--they know when you are near stores and more

By: Jeff Chester | Oct 12 2016
"Data Marketing Clouds" harness our location as new databroker threat emerge

 Introducing DLX Proximity, a new Oracle Datalogix location-based audience category. Target audiences based on proximity from home address to surrounding retailers using highly accurate, offline sources data. Using address data on 110MM+ HHs and latitude/longitude coordinates of retail locations, we’ve built audiences that live within a five-mile shopping radius of each store.

DLX Proximity enables you to more effectively reach customers and prospects of retailers that matter:

  • Create a targeted shopper marketing program to drive traffic to specific retailers.
  • Eliminate waste by targeting only the households that matter; reach consumers who live within five-miles of key retailers.
  • Choose from over 30 syndicated segments or build a custom audience to meet your exact needs....

    DLX Proximity

    The DLX Proximity vertical contains categories for households located within a 5-mile radius from grocery stores, convenience stores, drug stores, mass merchandisers, and dollar stores, and households located within a 10-mile radius of warehouse club stores. This vertical enables you to:

    • Tailor audiences with location-based data for targeting at scale. The DLX Proximity vertical provides high-quality categories built from a retail spine of 110MM+ households mapped to store latitude-longitude for granular context-based geo targeting.
    • Customize messaging to drive in-store purchases. Customize messaging to drive in-store purchases where your products are on the shelves.
    • Win households near your competitors. Get business from households near your competitors by driving them to online transactions or pushing them to your brick-and-mortar store.

    The following table lists the categories in the DLX Proximity vertical:

    Component nameLevel 1Level 2Level 3Description
    DLX ProximityGrocery LocationsAhold Includes all households that reside within five miles of any Ahold grocery store
    DLX ProximityGrocery Locations Ahold: GiantIncludes all households that reside within five miles of any Ahold: Giant grocery store
    DLX ProximityGrocery Locations Ahold: Martin'sIncludes all households that reside within five miles of any Ahold: Martin's grocery store
    DLX ProximityGrocery Locations Ahold: Stop & ShopIncludes all households that reside within five miles of any Ahold: Stop & Shop grocery store
    DLX ProximityGrocery LocationsAlbertson's Includes all households that reside within five miles of any Albertson's grocery store
    DLX ProximityGrocery Locations Albertson's: AcmeIncludes all households that reside within five miles of any Albertson's: Acme grocery store
    DLX ProximityGrocery Locations Albertson's: Jewel OscoIncludes all households that reside within five miles of any Albertson's: Jewel Osco grocery store
    DLX ProximityGrocery LocationsBi-Lo Includes all households that reside within five miles of any Bi-Lo grocery store
    DLX ProximityGrocery LocationsFood Lion Includes all households that reside within five miles of any Food Lion grocery store
    DLX ProximityGrocery LocationsGiant Eagle Includes all households that reside within five miles of any Giant Eagle grocery store
    DLX ProximityGrocery LocationsHannaford Includes all households that reside within five miles of any Hannaford grocery store
    DLX ProximityGrocery LocationsHEB Includes all households that reside within five miles of any HEB grocery store
    DLX ProximityGrocery LocationsPrice Chopper Includes all households that reside within five miles of any Price Chopper grocery store
    DLX ProximityGrocery LocationsPublix Includes all households that reside within five miles of any Publix grocery store
    DLX ProximityGrocery LocationsRoundy's Includes all households that reside within five miles of any Roundy's grocery store
    DLX ProximityGrocery Locations Roundy's: Copp'sIncludes all households that reside within five miles of any Roundy's: Copp's grocery store
    DLX ProximityGrocery Locations Roundy's: Mariano'sIncludes all households that reside within five miles of any Roundy's: Mariano's grocery store
    DLX ProximityGrocery Locations Roundy's: Pick 'n SaveIncludes all households that reside within five miles of any Roundy's: Pick 'n Save grocery store
    DLX ProximityGrocery LocationsSafeway Includes all households that reside within five miles of any Safeway grocery store
    DLX ProximityGrocery Locations Safeway: Carr'sIncludes all households that reside within five miles of any Safeway: Carr's grocery store
    DLX ProximityGrocery Locations Safeway: PavilionsIncludes all households that reside within five miles of any Safeway: Pavilions grocery store
    DLX ProximityGrocery Locations Safeway: Randall's Food MarketsIncludes all households that reside within five miles of any Safeway: Randall's Food Markets grocery store
    DLX ProximityGrocery Locations SafewayIncludes all households that reside within five miles of any Safeway grocery store
    DLX ProximityGrocery Locations Safeway: Tom ThumbIncludes all households that reside within five miles of any Safeway: Tom Thumb grocery store
    DLX ProximityGrocery Locations Safeway: Von'sIncludes all households that reside within five miles of any Safeway: Von's grocery store
    DLX ProximityGrocery LocationsShopRite Includes all households that reside within five miles of any ShopRite grocery store
    DLX ProximityGrocery LocationsSupervalue Includes all households that reside within five miles of any Supervalue grocery store
    DLX ProximityGrocery Locations Supervalu: ShoppersIncludes all households that reside within five miles of any Supervalu: Shoppers grocery store
    DLX ProximityGrocery Locations Supervalu: Cub FoodsIncludes all households that reside within five miles of any Supervalu: Cub Foods grocery store
    DLX ProximityGrocery Locations Supervalu: Farm FreshIncludes all households that reside within five miles of any Supervalu: Farm Fresh grocery store
    DLX ProximityGrocery Locations Supervalu: Hornbacher'sIncludes all households that reside within five miles of any Supervalu: Hornbacher's grocery store
    DLX ProximityGrocery Locations Supervalu: Save-A-LotIncludes all households that reside within five miles of any Supervalu: Save-A-Lot grocery store
    DLX ProximityGrocery Locations Supervalu: Shop 'n SaveIncludes all households that reside within five miles of any Supervalu: Shop 'n Save grocery store
    DLX ProximityGrocery LocationsWeis Markets Includes all households that reside within five miles of any Weis Markets grocery store
    DLX ProximityGrocery LocationsWinn Dixie Includes all households that reside within five miles of any Winn Dixie grocery store
    DLX ProximityConvenience Store Locations7-11 Includes all households that reside within five miles of any 7-11 convenience store
    DLX ProximityConvenience Store LocationsCircle K Includes all households that reside within five miles of any Circle K convenience store
    DLX ProximityClub LocationsBJ's Includes all households that reside within ten miles of any BJ's club store
    DLX ProximityClub LocationsCostco Includes all households that reside within ten miles of any Sam's club store
    DLX ProximityClub LocationsSam's Club Includes all households that reside within ten miles of any Costco club store
    DLX ProximityDrug Store LocationsCVS Includes all households that reside within five miles of any CVS drug store
    DLX ProximityDrug Store LocationsRite Aid Includes all households that reside within five miles of any Rite Aid drug store
    DLX ProximityDrug Store LocationsWalgreens Includes all households that reside within five miles of any Walgreens drug store
    DLX ProximityMass Merchandiser LocationsMeijer Includes all households that reside within five miles of any Meijer
    DLX ProximityMass Merchandiser LocationsTarget Includes all households that reside within five miles of any Target
    DLX ProximityMass Merchandiser LocationsWalmart Includes all households that reside within five miles of any Walmart
    DLX ProximityDollar Store LocationsDollar General Includes all households that reside within five miles of any Dollar General

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