Growth of Hyper-local geo-targeting of consumers--they know when you are near stores and more
By: Jeff Chester | Oct 12 2016
"Data Marketing Clouds" harness our location as new databroker threat emerge
Introducing DLX Proximity, a new Oracle Datalogix location-based audience category. Target audiences based on proximity from home address to surrounding retailers using highly accurate, offline sources data. Using address data on 110MM+ HHs and latitude/longitude coordinates of retail locations, we’ve built audiences that live within a five-mile shopping radius of each store.
DLX Proximity enables you to more effectively reach customers and prospects of retailers that matter:
- Create a targeted shopper marketing program to drive traffic to specific retailers.
- Eliminate waste by targeting only the households that matter; reach consumers who live within five-miles of key retailers.
- Choose from over 30 syndicated segments or build a custom audience to meet your exact needs....
DLX Proximity
The DLX Proximity vertical contains categories for households located within a 5-mile radius from grocery stores, convenience stores, drug stores, mass merchandisers, and dollar stores, and households located within a 10-mile radius of warehouse club stores. This vertical enables you to:
- Tailor audiences with location-based data for targeting at scale. The DLX Proximity vertical provides high-quality categories built from a retail spine of 110MM+ households mapped to store latitude-longitude for granular context-based geo targeting.
- Customize messaging to drive in-store purchases. Customize messaging to drive in-store purchases where your products are on the shelves.
- Win households near your competitors. Get business from households near your competitors by driving them to online transactions or pushing them to your brick-and-mortar store.
The following table lists the categories in the DLX Proximity vertical:
Component name Level 1 Level 2 Level 3 Description DLX Proximity Grocery Locations Ahold Includes all households that reside within five miles of any Ahold grocery store DLX Proximity Grocery Locations Ahold: Giant Includes all households that reside within five miles of any Ahold: Giant grocery store DLX Proximity Grocery Locations Ahold: Martin's Includes all households that reside within five miles of any Ahold: Martin's grocery store DLX Proximity Grocery Locations Ahold: Stop & Shop Includes all households that reside within five miles of any Ahold: Stop & Shop grocery store DLX Proximity Grocery Locations Albertson's Includes all households that reside within five miles of any Albertson's grocery store DLX Proximity Grocery Locations Albertson's: Acme Includes all households that reside within five miles of any Albertson's: Acme grocery store DLX Proximity Grocery Locations Albertson's: Jewel Osco Includes all households that reside within five miles of any Albertson's: Jewel Osco grocery store DLX Proximity Grocery Locations Bi-Lo Includes all households that reside within five miles of any Bi-Lo grocery store DLX Proximity Grocery Locations Food Lion Includes all households that reside within five miles of any Food Lion grocery store DLX Proximity Grocery Locations Giant Eagle Includes all households that reside within five miles of any Giant Eagle grocery store DLX Proximity Grocery Locations Hannaford Includes all households that reside within five miles of any Hannaford grocery store DLX Proximity Grocery Locations HEB Includes all households that reside within five miles of any HEB grocery store DLX Proximity Grocery Locations Price Chopper Includes all households that reside within five miles of any Price Chopper grocery store DLX Proximity Grocery Locations Publix Includes all households that reside within five miles of any Publix grocery store DLX Proximity Grocery Locations Roundy's Includes all households that reside within five miles of any Roundy's grocery store DLX Proximity Grocery Locations Roundy's: Copp's Includes all households that reside within five miles of any Roundy's: Copp's grocery store DLX Proximity Grocery Locations Roundy's: Mariano's Includes all households that reside within five miles of any Roundy's: Mariano's grocery store DLX Proximity Grocery Locations Roundy's: Pick 'n Save Includes all households that reside within five miles of any Roundy's: Pick 'n Save grocery store DLX Proximity Grocery Locations Safeway Includes all households that reside within five miles of any Safeway grocery store DLX Proximity Grocery Locations Safeway: Carr's Includes all households that reside within five miles of any Safeway: Carr's grocery store DLX Proximity Grocery Locations Safeway: Pavilions Includes all households that reside within five miles of any Safeway: Pavilions grocery store DLX Proximity Grocery Locations Safeway: Randall's Food Markets Includes all households that reside within five miles of any Safeway: Randall's Food Markets grocery store DLX Proximity Grocery Locations Safeway Includes all households that reside within five miles of any Safeway grocery store DLX Proximity Grocery Locations Safeway: Tom Thumb Includes all households that reside within five miles of any Safeway: Tom Thumb grocery store DLX Proximity Grocery Locations Safeway: Von's Includes all households that reside within five miles of any Safeway: Von's grocery store DLX Proximity Grocery Locations ShopRite Includes all households that reside within five miles of any ShopRite grocery store DLX Proximity Grocery Locations Supervalue Includes all households that reside within five miles of any Supervalue grocery store DLX Proximity Grocery Locations Supervalu: Shoppers Includes all households that reside within five miles of any Supervalu: Shoppers grocery store DLX Proximity Grocery Locations Supervalu: Cub Foods Includes all households that reside within five miles of any Supervalu: Cub Foods grocery store DLX Proximity Grocery Locations Supervalu: Farm Fresh Includes all households that reside within five miles of any Supervalu: Farm Fresh grocery store DLX Proximity Grocery Locations Supervalu: Hornbacher's Includes all households that reside within five miles of any Supervalu: Hornbacher's grocery store DLX Proximity Grocery Locations Supervalu: Save-A-Lot Includes all households that reside within five miles of any Supervalu: Save-A-Lot grocery store DLX Proximity Grocery Locations Supervalu: Shop 'n Save Includes all households that reside within five miles of any Supervalu: Shop 'n Save grocery store DLX Proximity Grocery Locations Weis Markets Includes all households that reside within five miles of any Weis Markets grocery store DLX Proximity Grocery Locations Winn Dixie Includes all households that reside within five miles of any Winn Dixie grocery store DLX Proximity Convenience Store Locations 7-11 Includes all households that reside within five miles of any 7-11 convenience store DLX Proximity Convenience Store Locations Circle K Includes all households that reside within five miles of any Circle K convenience store DLX Proximity Club Locations BJ's Includes all households that reside within ten miles of any BJ's club store DLX Proximity Club Locations Costco Includes all households that reside within ten miles of any Sam's club store DLX Proximity Club Locations Sam's Club Includes all households that reside within ten miles of any Costco club store DLX Proximity Drug Store Locations CVS Includes all households that reside within five miles of any CVS drug store DLX Proximity Drug Store Locations Rite Aid Includes all households that reside within five miles of any Rite Aid drug store DLX Proximity Drug Store Locations Walgreens Includes all households that reside within five miles of any Walgreens drug store DLX Proximity Mass Merchandiser Locations Meijer Includes all households that reside within five miles of any Meijer DLX Proximity Mass Merchandiser Locations Target Includes all households that reside within five miles of any Target DLX Proximity Mass Merchandiser Locations Walmart Includes all households that reside within five miles of any Walmart DLX Proximity Dollar Store Locations Dollar General Includes all households that reside within five miles of any Dollar General
