Growing Threats to Consumer Privacy via Connected TVs

By: Staff | Feb 9 2017
Expansion of tracking a person on all devices shows why FCC safeguards are needed.

With the addition addressable TV to the Drawbridge Cross-Device Platform, brands now have the ability to seamlessly reach their audiences across desktop, mobile, connected TV, and now programmatic TV inventory sources, ensuring that both traditional cable subscribers and cord-cutters are exposed to your brand's message on all of their devices. If you're looking to reach TV viewers – not programs – contact us today to learn more.

The New TV Landscape

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Reach Both Types of TV Audiences

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TV Audience Retargeting

Amplify consumers’ TV engagement by reaching them before or after they have received a message via programmatic or connected TV.  

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