Get personal: Market with behavioral data from IBM UBX

By: Staff | Nov 20 2015
It's easy to integrate customer data in just three clicks using IBM Marketing Cloud with Universal Behavior Exchange.

IBM Universal Behavior Exchange Overview

Act on data from any channel in any channel. 

The typical brand uses 30+ different solutions to engage their customers. The IBM Universal Behavior Exchange is an open exchange that makes it easy to share customer data between certified solutions, bypassing the custom IT work typically required to launch a personalized campaign and speeding time to market from weeks to just one day. Best of all, this new feature is available in the IBM Marketing Cloud and other IBM Commerce products at no additional charge.

With the UBX console, you can:

Take control

Gain agility and go from personalized marketing aspirations to execution in just one day—without opening a project with IT.

You control the flow of customer data including audiences, events, and profiles between certified applications in just three clicks.

Act in the moment

Automate personalization in the moment by triggering campaigns based on the actions you deem most meaningful.

Free yourself from daily data extractions and uploads.

Automatically respond to customer behavior in any marketing solution to create a meaningful experience in the moment.

Enrich your results

Execute better performing campaigns with more precise targeting and more relevant engagement.

Harness the power to personalize at scale. Increase response rates. Improve ROI across paid, owned, and earned channels, and ultimately build brand loyalty.


IBM Universal Behavior Exchange Overview Video available at

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