DataLab USA | Data Sourcing & Addressable TV

By: Staff | Jul 29 2016
Better data equals better results | Household level targeted TV advertising

Data Sourcing: 

DataLab’s two data affiliate companies are authorized resellers of both credit and demographic data from the nation’s leading data suppliers. 

The credit data maintained at DataLab include full agent copies from all 3 bureaus, each with thousands of attributes, weekly transactional files tracking credit changes across hundreds of attributes, daily inquiry triggers, and a multitude of property and auto x-date fields. Furthermore, DataLab installs, processes, and maintains national files from over a dozen leading national and specialty demographic data providers. 

DataLab processes approximately 2.5 trillion name-attribute combinations every month, or more than 11,000 attributes for more than 220 million U.S. consumers across its more than 20 files. All of these assets are installed onsite at DataLab, are accessible in a production environment, and are available uniquely to DataLab’s clients.


Addressable TV: 

What is it?
Addressable TV is displaying TV ads using household-level analytical profiling and segmentation. 

How does is it work?
Addressable subscribers have a set top box with a unique identifier. The box utilizes software that allows the network provider to serve custom ads to that household. DataLab scores prospects using your CRM data and matches it to the subscriber files. This is how target households are selected. The ads are exposed to the target households. After the campaign is complete, results can be measured by matching exposed households with response data and control groups. See how powerful addressable TV can be by checking our addressable TV case study.

How do I get started?
DataLab offers addressable TV data prep and analytics services which help your brand target the best prospects available. DataLab will provide a direct introduction to the satellite and cable providers so you can traffic your ads. Through our partnerships with Comcast, Dish, DirecTV and Cablevision you can get your ads to over 55 million households. 

Will it work for me?
Contact us today for a free match of your CRM or prospect records to our addressable TV universe.


    Targets customers on a household level


    Contrasts treated vs control groups


    Displays relevant ads


    Wastes less media dollars


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