Cross Device Targeting
By: Staff | Jul 31 2015
Chango lets you target and retarget users wherever they spend their time on-the-go. Our intent data — to find users on desktop and reach them on mobile.
Our cross-device solutions can be used in a variety of ways, depending on your set of goals. Highlighted below is our approach to these different cross-device solutions.
Scenario 1, Facebook:
Retarget customers on Facebook mobile based on their previous behavior on desktop. Change’s cross-device Facebook solution is a combination of Chango’s intent data and Facebook’s cross-device data. This allows you to reach your target audience on their desktop and mobile devices as part of the same campaign.
Chango identifies the target audience for the campaign.
Chango messages the target audience on desktop.
Change re-messages the same target audience.
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