comScore Announces Its Bid Ratings™ Solution is Now Live in Eight Industry-Leading Programmatic Buying Platforms
By: Staff | Feb 24 2016
RESTON, VA, October 29, 2015 – Today, comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, announced that its pre-bid technology solution, Bid Ratings™, is now live in eight leading programmatic buying platforms, including AppNexus, Centro, Netmining, RhythmOne, TubeMogul and Turn. comScore Bid Ratings allows media buyers to surface quality programmatic inventory by bidding only on inventory that meets their campaign requirements. The solution is available in several global markets, such as Canada, France, Germany, Italy, Mexico, Spain, the U.K. and the U.S.
comScore Bid Ratings is the first solution out of the company’s Industry Trust Initiative, a corporate program that seeks to bring trust and transparency to programmatic. Through Bid Ratings, media buyers can purchase inventory that is based on key comScore attributes, such as viewability, invalid traffic (IVT), brand safety, contextual categories, page content and site rank.
These attributes leverage existing comScore data assets and methods, including those that power comScore Media Metrix®, Video Metrix® Rankings and validated Campaign Essentials™ (vCE®). The solution also incorporates pre-bid attributes from Proximic, a company acquired by comScore in mid-2015.
“In order for programmatic to reach its true potential, the market needs trusted and independent metrics,” said Anne Hunter, senior vice president, comScore. “Buyers want to know that there is consistent quality across the inventory they are buying, ensuring their money is not being wasted. By collaborating with these initial leading DSPs to bring Bid Ratings to buyers, we’re putting independent metrics in the places buyers need them, paving the way for a more transparent and trusted programmatic environment.”
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