Cablevision Media Sales | Digital Addressable
By: Staff | Jul 20 2016
Digital Addressable allows you to target and reach your customers on all the digital screens they’re using in the home—computers, laptops, tablets, and mobile—with over 99% accuracy. Advertise among thousands of internet publishers spanning various categories like news, sports, entertainment, food, lifestyle, and gaming, ensuring you connect with the people you want to reach.
How It Works
Specify your target segment and the geographic locations where you want to advertise. If you want to reach dog owners in Huntington, you’ll reach dog owners in Huntington. Or parents with young children in Bergen. Or car buyers in Norwalk. Or frequent travelers in the Bronx. You choose who and where you want to target!
Most digital ad companies target using cookies, but the problem is that people often block them. Others use IP addresses to target, but IP addresses change constantly and don’t provide an exact location. Then, there’s CMS. Because of our unique position as an internet provider, CMS can cross-reference IP addresses with anonymized subscriber information, allowing us to target with over 99% accuracy.
- Pinpoint-Accurate Targeting: Leverage precision targeting and addressability at the household level across multiple screens.
- Cohesive data-driven planning: Joint TV and digital media planning enables accurate ROI analysis and campaign optimization.
- Measurement and accountability: Addressable IP targeting is the most accurate cross-platform measurement in the industry today and provides authenticated results.
Proven by Research
When TV and Digital Addressable are combined, you execute a unified campaign that maximizes engagement on various screens. And studies prove their joint effectiveness! In one instance, when TV and Digital are used in conjunction, brand recall improves by 33%, likeability increases by 40%, and message recall surges by 45%*! Give your brand prime visibility on every screen today.
For more information visit http://bit.ly/29Vsqrh