The Brightroll DSP Drives Programmatic Success
By: Staff | Jul 27 2016
The BrightRoll DSP puts the power of programmatic in your hands, giving you access to inventory across all major ad exchanges, SSPs, and publishers.
Exclusive Yahoo DataGain exceptional audience insights with exclusive access to Yahoo Audience Data
Cross-Channel TargetingReach viewers across devices through video, display, and native ads
Full TransparencyKnow and control exactly where your creative appears, down to individual URLs
Advanced Audience Targeting
Get exclusive access to Yahoo data sources like mobile analytics, email, user registration, search, Yahoo apps, and content consumption. Yahoo’s platforms draw over 1 billionusers every month; users who perform over 165 billion activities every day from 2.7 billion devices.
With our Audience Builder and that kind of data in your toolkit, you can use deep—and sometimes surprising—insights to build your audiences easily.
Streamlined Campaign Management
Precise targeting is key when running programmatic campaigns, and we empower you to target audiences by location, device type, time of day, and dozens of other parameters. But what’s targeting without measurement? Measure the results of your campaigns with third-party integrations with comScore, Nielsen, and Moat, and ensure that your creatives are seen by real viewers with Integral Ad Science and DoubleVerify.
Our reporting dashboard gives you results in real time, with full transparency into every campaign parameter, and our technology will automatically optimize campaigns for peak performance.
For more information visit https://brightroll.com/dsp