AT&T Hosts Nationwide 'Addressable Upfronts'
By: Staff | Mar 18 2016
AT&T AdWorks says it will host the industry’s first “Addressable Upfronts” beginning in April.
The company says there will be more than 100 events customized for specific advertisers across the country -- helping marketers learn how to best use addressable advertising in reaching targeted audiences.
The company said it would show off its linear addressable TV efforts and and cross-screen addressable opportunities.
AT&T’s DirecTV and U-Verse TV platforms have 26 million and 6 million homes pay TV homes, respectively.
New York City events will be held at its AT&T AdWorks Lab. Outside of New York City, there will be a AT&T AdWorks “Lab-to-Go.”
Recently, AT&T AdWorks launched a self-service programmatic platform -- Video Inventory Platform (VIP) -- allowing access to linear TV ad inventory across many cable TV networks through its DirectTV and U-Verse TV businesses.
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