Digital Privacy

 Consumer, Children’s, and Privacy Groups Challenge Federal Trade Commission’s Proposed Settlement

with TRUSTe (True Ultimate Standards Everywhere, Inc.) As Too Lenient

Stronger Sanctions Needed for TRUSTe’s Violation of the Public Trust

 Consumers—Especially Parents—Materially Harmed by Years of Deception

The Children's Online Privacy Protection Act (COPPA), a federal law my NGO led the campaign for back in the mid-1990's, was designed to ensure that parents (or the responsible adult) be able to make meaningful decisions about commercial data collected from a child (thru age 12).  It's based on a concept requiring serious (read honest) and full disclosure of data collection and use practices, with prior affirmative consent (informed opt-in) before any collection occurs.  Given the powerful array of digital marketing techniques focused on c