The online ad industry developed its data-collection business model without ever considering the privacy consequences.  Advocates and regulators have forced the industry to begin to address the privacy and some of the digital consumer protection issues.  But the commitment to privacy from the industry is tepid, at best.  Afterall, the harvesting and analysis of massive amounts of information from and about us is the digital golden goose enriching Google, Facebook, WPP and others.  In order to fight regulation, the US online ad lobby dreamed up their "icon" scheme--sort of a digital talisman